Robert Wolkenbrod

For six years, I have been a versatile member of the digital media industry, specializing in editorial, social media, and writing. My work has focused on sports and entertainment, covering news and opinionated topics on both mediums, with a strong emphasis on reader engagement.

Consort Partners — PR Consultant

• Managed corporate and employer social media accounts
• Administrative responsibilities: Research, create spreadsheets and documents for internal and client use about media opportunities, submitted clients for awards and events
• Coordinated client media opportunities
• Designed graphics and edited videos for clients

WolkenMedia, LLC — Owner, Digital Video Editor and Graphic Designer

• Founded WolkenMedia, a digital creative service that edits video and creates graphics and logos.
• Handles social media promotion and outreach on Facebook, TikTok, Instagram, YouTube, and LinkedIn.
• Works and communicates with business clients.

Vegamour — Project Coordinator

• Tagged and timestamped images and videos for usage in advertisements.
• Edited videos for usage in advertisements.

Forbes — Contributor

• Wrote business-themed content on the San Antonio Spurs, focusing on player salaries, trades, and free agency.
• Developed a relationship with Spurs Public Relations, writing exclusives on their non-profit affiliate, Spurs Silver & Black Give Back.

7/2014 – 12/2019

• Edited content for up to 45 staff writers, who I worked with daily on writing and content-management skills, including thinking creatively.
• Wrote daily content on TV shows, movies and WWE on the entertainment side and the NBA on the sports side. I wrote 80-100 articles per month, with a minimum word count of 300 words, which I produced in 20 minutes. My content comprised 75% of the given website’s article output, fluctuating with the number of staff writers. Content was covered in real-time for live events and games. 
• Fact-checked content in each article written and edited for accuracy.
• SEO best practices were implemented for optimum Google search output, including focus keyword research, URL edits, and meta description. My work consistently reached the top of searches, with the appropriate keywords used.
• Daily use of Facebook and Twitter to promote content, live tweet events/TV shows and engage with social media users. I built follower counts via posting engaging, shareable content and communicating with users. Results were quantified by impressions, replies, shares/retweets and followers gained.
• Used Google Analytics to understand successful content, including pageview totals, user counts per article and the user’s average time reading an article. 
• Developed a relationship with Knicks Public Relations and was a credentialed reporter at Madison Square Garden. 
• Had work promoted by Bleacher Report and Sports Illustrated.

SUNY Cortland — Bachelor’s Degree in Communications with Concentration in Journalism