Strategy Relationship Manager - Ashford Hall Nursing and Rehab - Irving, TX
(2025-04)
- Drove a 21% increase in facility census through strategic referral development, physician engagement, and hospital partnership growth.
- Manage relationships with physicians, hospitals, case managers, and community partners to support admissions for short-term rehabilitation and long-term skilled nursing.
- Developed and strengthened referral pipelines through targeted outreach, networking, and community engagement initiatives.
- Led social media marketing and brand awareness strategies to increase visibility, community presence, and referral opportunities.
- Collaborated with interdisciplinary teams to support seamless care transitions and optimize occupancy growth
Director of Business Development - OPCO Skilled Management - Dallas, TX
(2024-12 - 2025-04)
Recruited to market 4 facilities through strategic community networking and engagement.
- Developed and implemented community outreach strategies to enhance brand awareness and reputation.
- Established and maintained relationships with community leaders, local businesses, healthcare providers, and key stakeholders.
- Organized and participated in community events, health fairs, and outreach activities to promote facility services.
- Collaborated with the marketing team to create and distribute promotional materials, including brochures, newsletters, and social media content.
- Monitored and reported on community engagement activities and their impact on facility occupancy and reputation.
- Identified opportunities for partnerships and collaborations to benefit the facilities and communities served.
Director of Business Development - Oakmont Guest Care Center - Hurst, TX
(2024-05 - 2024-12)
Recruited to Oakmont Guest Care Center to embrace a smaller structure, allowing for more personalized and hands-on marketing strategies.
- Developed and implemented marketing plans focused on person-centered care, enhancing patient and family engagement.
- Collaborated with dedicated team to promote the Skilled Nursing Facilities clinical capabilities, unique features of the infrastructure and insurance capabilities.
- Collaborated with the VA as a contracted facility.
Director of Business Development - OPCO Skilled Management - Fort Worth, TX
(2022-08 - 2024-05)
Recruited to market Arbor lake Nursing and Rehab and Village Creek Wellness and Rehab with a combined total of 185 beds. Through my efforts, both facilities have established themselves as top-tier providers of quality care, renowned for their exceptional services with their specialized secure units and all other areas.
- Manage partnerships with all majors hospitals through metrics tracking, devising, and customizing hospital based initiatives to directly enhance patient experience and drive growth.
- Manage Partnership with JPS connect with 3 Opco facilities.
- Successfully increased occupancy from 74% occupancy to a current 94% occupancy, establishing a strong and thriving environment.
- Successfully increased occupancy from 73% occupancy to a current 91% occupancy.
- Spearheaded the Legacy Project with local hospitals and Tarrant County shelters by supplying free DME, clinical support along with skilled services and long-term care.
Director of Business Development - Hurst Plaza Nursing and Rehab - Hurst, TX
(2019-01 - 2020-12)
Hurst Plaza is a 92 bed nursing and rehabilitation facility dedicated to providing state of the art long-term care, Hospice care, Secure unit, Respite care and skilled nursing care. Due to my proven track record with working with the company previously in New Mexico, I was recruited for the position.
- Aligned the services offered to match those of the community through a comprehensive strategy for nursing care product lines which in return left the community in a non-focus status.
- Gained extensive knowledge, in Medicare, Medicare Advantage and Texas Medicaid and VA Contract policies.
- Assured a balanced census by incrementing patient occupancy from 82% to 97%, attaining and surpassing the required 94% expected budget threshold within the first 5 months.
- Implemented a lead referral and inquiry process that lead referrals and inquires to a 30-minute or less turn around
Sales Leader - White Rock Court - Dallas, TX
(2018-01 - 2019-12)
Whiterock Court is an Independent Living Community within the Holiday Retirement Family. Holiday has been in the business of helping older people live better and age more successfully for over fifty years.
- Developing monthly marketing strategies
- Partnering with local senior organizations and conducting various community outreach events in the community and in-house.
- Conduct cold calling on various leads
- Within the first 60 days, I increased the overall census by 6%.
Director of Marketing & Admissions - Desert Springs Nursing and Rehab - Hobbs, NM
(2016-01 - 2018-12)
Desert Springs is a 80 bed nursing and rehabilitation facility dedicated to providing state of the art long-term care, Hospice care, and skilled nursing care. Due to my proven track record in the local assisted-living community, I was solicited to jumpstart a new position in the organization.
- Aligned the services offered to match those of the community through a comprehensive strategy for nursing care product lines which in return left the community in a non-focus status.
- Gained extensive knowledge, in Medicare, Medicare Advantage and New Mexico medicaid policies.
- Assured a balanced census by incrementing patient occupancy from 52% to 95%, attaining and surpassing the required 85% expected budget threshold.
- Implemented a lead referral and inquiry process that lead referrals and inquires to a 30-minute or less turn around.
- Assured a balanced and responsible budget that led to a zero deficit during my tenure
Community Relations Director - Desert Gardens Senior Living - Hobbs, NM
(2014-01 - 2016-12)
Landmark at Desert Gardens is a 70-bed assisted living community. I was recruited to increase occupancy and lead the property in achieving its revenue goals. By means of marketing and advocating I achieved a 95% occupancy: the highest in the history of the community
- Created the first Alzheimer's Awareness 5k in Lea County. Following the success of the race a new satellite chapter was established and allowed us to host an Alzheimer's support group.
- Collaborated in developing tenant focused internal systems ensuring an inspection-ready status at all times, thus establishing a reputation as an accomplished firm.
- Highlighted the establishment by hosting monthly educational sessions hosted by physicians.
- Developed and implemented marketing and sales campaigns through authoring of newspaper, radio, newsletter, and billboard ads.
- Conducted apartment tours, answered questions and highlighted selling features and benefits of the property.
- Processed and verified applications in a timely manner which increased the likelihood of successful rentals.
- Collected application fees and deposits.
Community Relations Coordinator - Familia Dental - Hobbs, NM
(2012-01 - 2014-12)
Familia Dental provides accessible, high-quality dentistry, and orthodontics to children and adults. I came aboard to promote a new business within a 5-county area and through my role in marketing execution and strategist, the firm improved its presence in the community leading to the establishment of 2 new locations.
- Partnered with non-profits in order attract and offer free services to low-income individuals.
- Developed and implemented a hygiene awareness programs through local schools by utilizing our mobile dental unit.
- Cultivated relationships with clients to maintain their loyalty and upsell our services.
