Destry Jeter

I am a people-first analytical thinker who doesn’t stop until goals are achieved, and who has the instinct, intuition, and experience to spark the very best in individuals and teams. With demonstrated business acumen I have the ability to quickly understand the core drivers of any business to strategize, plan, and execute initiatives that improve overall business operations. I have an exceptional service and leadership orientation, able to motivate in a team-oriented, collaborative environment. As a leader and change agent, I champion staff development and lead cross-functional teams to operationalize strategies in support of revenue growth. I have high emotional intelligence and humility with strong communication, presentation, and active listening skills to influence collaboration and consensus building among executive leadership peers and internal stakeholders.

Delta Defense, LLC | West Bend, WI | 9/2017 – 11/2022

HEAD OF OPERATIONS & STRATEGY

Owned the growth strategy development of Operational Excellence, Commercial Operations, Market Expansion, Product Development, and Strategic Growth with a focus on cash flow generation and disciplined capital deployment. Managed the P&L, taking full ownership and accountability for meeting or exceeding revenue, profitability, and return-on-asset targets. Brought new strategic thinking to the group around new product launch and new product marketing strategies. Devised and aggressively executed the strategy, leveraging the company's success, market position, and brand commercialization in new market opportunities and using channel partners in the most effective way. Developed strong strategic and tactical roadmaps, while proactively tracing impact of new product developments and existing product improvements on marketplace traction. Set the direction and required culture to motivate people to achieve business objectives, to celebrate successes, and to achieve forecasts. Coached, mentored, and retained key leadership team and known high-potential colleagues in BU leadership and organizational development process as mission critical to the organization in the short and medium term. Managed performance and talent development, aiming to maximize group talent. Formulated long-term strategic priorities, demand planning, sales plans, and analytics related to emerging industry trends, expansion opportunities, competitive dynamics, and internal business performance improvement.

Key contributions:

• Established and scaled a profitable nationwide business in the personal safety and defense industry, leading all aspects of business planning, operations management, program management, product management, sales operations, marketing, service, and support through diverse business and consumer channels, resulting in an 82% CAGR revenue impact.
• Formulated and implemented strategy, financial model, KPIs, processes, and policies which grew B2B client network to 14K at a 47% CAGR.
• Designed business services sales model driving an additional 30% in revenue by leveraging CRM and effective sales management processes.
• Devised and launched a national field sales and operations team providing support and services to 500 facilities across 11 territories (multi-market).
• Developed 57 successful new products, leveraging market research and effective vendor management, growing market penetration and customer retention.
• Negotiated 15+ strategic industry partnerships to grow reach and relevance through new business development.
• Spearheaded vision on the build of a B2B/B2C SaaS platform, increasing customer lead generation at a 275% CAGR.
• Implemented state-by-state legal regulatory compliance program to grow national reach from 17 states to all 50 states.
• Responsible for call center SLA over 80% and product sales growth of 35%.
• P&L management to include revenue, COGS, SG&A, budgeting, and forecasting.

REGIONAL DIRECTOR, Sam’s Club

Led development of multiple projects and programs by utilizing operations expertise, problem-solving, financial analysis and business analysis for the development and improvement of project and program initiatives. Managed the alignment of business initiatives and the support segment strategy by identifying, aligning, and managing interdependencies across implementation portfolio. Assessed capacity and resources, adjusting prioritization and assignments based on strategy. Ensured support segment expertise was incorporated into business initiatives, designing initiative operationalization within segment frameworks, and providing guidance to ensure the target associate and customer experience was identified and represented. Managed and deployed leadership methodology and operational processes and procedures across multiple functions by evaluating key business components in order to assess current performance standards.

Key contributions:

• Improved sales, profit, operational execution, training, and customer service in 214 facilities across 18 markets (multi-unit) thru business process improvement.
• Fueled growth and development of 12 direct reporting Market Managers who led 640 managers and 4,800 non-exempt employees.
• Devised short- and long-term strategies by analyzing industry trends in products, services, and processes and collaborating with the merchants and store operations teams to ensure alignment, boosting comp sales up to $1.2B.
• Established strategic partnerships driving customer satisfaction and revenue by 20%.
• P&L responsibility including revenue, COGS, SG&A, budgeting, and forecasting.

SENIOR MANAGER, OPERATIONS STRATEGY, Sam’s Club

Developed scalable, omni-channel data driven strategies that drove elevated member ops experiences, with a focus on identifying member engagement and pain points, and influencing and communicating strategic priorities. Drove business growth by developing and maintaining multiple internal and external business relationships, understanding and managing mutual value propositions, risks, and benefits and supporting engagement and dialogue with stakeholders to mitigate risks, resolve issues, and realize value proposition and subsequent business objectives.

Key contributions:

• Directed the development and delivery of the Operations Annual Operating Plan including OKRs and KPIs, improving reporting effectiveness by 70%.
• Spearheaded and executed the multichannel/omnichannel operations strategy, which included Club Pickup and drive-through pickup, resulting in the successful launch to 100% of a 600+ facility chain within six months.
• Led cross-functional teams in the design, execution, and support of strategies for Competitive Incursion Clubs, reducing negative impact on finance by 25%.
• Developed and executed strategies for Financial Improvement Facilities improvements, remodels, relocations, or closures of 25 focus facilities per year.
• Conducted testing and data analysis to determine the underlying causes of cashier turnover and developed effective strategies to reduce by over 10%.

GENERAL MANAGER, Sam’s Club

Key contributions:

• Grew retail facility revenue and profit through continuous improvement in a highly competitive metropolitan market with full P&L responsibility of $100M+.
• Led 10% sales comps in diverse businesses comprised of food service, meat & bakery, consumables, electronics, pharmacy, optical, photo lab, wireless, sales/marketing, HR/training, accounting, shipping/receiving, and inventory management.
• Implemented supply chain management, and inventory control strategies to plan, and execute a B2B delivery program, resulting in a growth of $600,000/week in sales. 
• Delivered strategic and tactical counsel, vision, and direction for a 200+ person team.
• Mentored and developed team, recruiting top talent to grow bench, promoting seven Assistants to Club Manager and 24 hourly employees to management.
• Designed and executed employee engagement plans averaging inside the top 10% in the company for engagement scores.

Texas A&M University, BS Maritime Systems Engineering