Devon Volkel

Digital Marketing & Content Strategist with 7+ years of experience in SEO, web strategy, brand development, accessibility, and audience growth across higher education, publishing, B2B, and service industries. Experienced in building multi-channel marketing campaigns, optimizing digital experiences, and driving measurable business growth through content strategy, analytics, and creative storytelling. Skilled in WordPress, SEO optimization, accessibility compliance (WCAG), paid social campaigns, and cross-functional collaboration.

Founder & Marketing Strategist - Silver Cord Marketing - Remote

(2021-01)

• Founded and scaled a digital marketing and branding business serving authors, startups, and small businesses.
• Designed and launched websites contributing to $150K+ in first-year sales for Foothills Fire Protection and $1M+ in first-year revenue for Maven Fire Protection.
• Built and executed SEO, branding, social media, and launch campaigns for publishing and B2B clients.
• Provided end-to-end marketing services including SEO optimization, accessibility compliance, analytics tracking, branding, and content strategy.
• Managed client websites, creative direction, campaign planning, and audience engagement initiatives across multiple industries.

Web Content Coordinator - Colorado State University – College of Veterinary Medicine and Biomedical Sciences

(2023-03)

• Manage and optimize college website and intranet content to improve accessibility, SEO, usability, and user experience.
• Develop SEO-driven web content and digital assets using WordPress, Adobe Creative Suite, SharePoint, and SiteImprove.
• Design and maintain complex online forms and workflows using Gravity Forms with conditional logic.
• Conduct focus groups and analytics reviews to improve digital performance and intranet usability.
• Lead accessibility efforts to ensure PDFs and digital content meet WCAG compliance standards.

Independent Author & Marketing Strategist - Self-Employed

(2009-01)

• Manage all aspects of publishing and marketing for multiple independently published novels.
• Develop and execute social media campaigns, influencer outreach, paid advertising, and branded launch strategies.
• Coordinated influencer campaigns reaching audiences exceeding 3 million followers.
• Secured and managed a Times Square billboard campaign tied to a major book launch.
• Oversee branding, release planning, website management, SEO, and creative direction.

Marketing Manager - Fetch! Pet Care - Fort Collins, CO

(2025-05)

• Support launch marketing efforts for the Fort Collins branch through community outreach and field marketing.
• Assist with customer acquisition initiatives and local brand awareness campaigns.
• Contribute to long-term marketing strategy focused on growth and client retention.

Master of Business Administration - Marketing - Colorado State University (2023-01)

Bachelor of Science - Communications - CSU Global (2021-01)

Associate of Arts - Marketing & Communications - Front Range Community College (2019-01)