Dhara Dhruv

As a Marketing Graduate Fellow at the Suffolk Career Center, I have gained extensive experience in social media management, graphic design, and event marketing. My passion for marketing, coupled with my creative mindset and attention to detail, makes me confident in my ability to make valuable contributions to the team.

Prior to my current fellowship, I worked as a Senior Marketing Executive at Disney+ Hotstar, where I gained 3.5 years of marketing experience in partner and performance marketing. I was responsible for organising multiple public relations and media events for web-series and movie launches, which honed my communication and event planning skills. Working with various stakeholders, including partners, talent, and journalists, has provided me with a unique perspective on managing relationships and ensuring successful collaborations.

Suffolk University CareerCenter Boston, MA

Marketing GraduateFellow September 2022- Present

• Design flyers on the canva platform to invite attendees to join careerevents in personor online
• Create, post contentand engage followerson social media platforms like LinkedIn and Instagram
• Assist in email marketing, copywriting, content development for on-going and new projects

Disney+ Hotstar Mumbai, Maharashtra

Senior Marketing Executive October 2021-August 2022

• Strategised communication and creative messaging for performance markerting campaigns of 50+ titles
• Facilitated execution of creative contentbetween internal and external stakeholders
• Devised, lead and assessed the execution of 50+ campaigns on digital platforms (Facebook, Instagram, Google,DV 360, YT)
• Analyzed performance of 50+ projects using strategized marketing plans and toolslike Google Analytics, Funnel
• Worked on creatingbrand guidelines for performance marketingcreative assets that are used for contentmarketing

Marketing Executive March 2019- September 2022

• Planned, co-ordinated and analyzed the performance of 50+ partner marketingcampaigns in the entertainment section including regional titles, Disney titles and Bollywood titles
• Over saw marketing communication for the entertainment titles with 7+ external platformslike Amazon, Jio, MiTV, Vodafone, Airtel for the entertainment section
• Coordinated the execution of creative contentbetween agencies and supervised marketing campaigns of 30+ titles
• Managed performance marketingcampaigns for the launch of Disney+ in India during Covid 19
• Provided support in launch of 3 press eventsfor trailer launchesof Hotstar Specials(inhouse entertainment label)
• Designed and executedan online contestfor 1 Disney title
• Multi-tasked the designingand execution of poster sets for25+ titles on the Disney+Hotstar platform
• Designed briefings for 10+ entertainment titlesand assisted in video productions
• Spearheaded celebrity & influencer relations and driven campaigns and collaborations to optimize publicrelations articles.

Graphene Media Mumbai, Maharashtra

Marketing Intern July - September 2018

• Designed and postedcontent for socialmedia marketing on Instagram and Facebook
• Assisted in content,product, email marketing and market researchfor organisation’s productmarketing
• Managed reaching out to 30+ prospective clients using a defined businessstrategy
• Assisted in marketing plans,communications, coordinated with agencies usinganalytical skills and examined sales as per competitive analysis and market trends

Suffolk University Boston, MA

Masters of Science in Marketing September 2022- December 2023

Mumbai University Mumbai, Maharashtra

Masters of Commerce January 2020- May 2022

NMIMS University Mumbai, Maharashtra

Bachelors of Business Administration July 2015- April 2018