Amanda Zarle

I am experienced Marketing executive who has spent my career running marketing, strategy and research projects for clients across consumer, healthcare, higher ed, financial services and SaaS based businesses. This experience coupled with skills gained in consulting and on the client side gives me a unique ability to understand the complexities of running a business, managing and motivating large teams and executing bold ideas. I have an Econ degree from Penn and an MBA from Kellogg and global experiences across B2B and consumer industries.

I am currently the head of strategy and research at a firm in Boston working primarily on strategic planning and research projects for Consumer, Fintech, Health Care and SaaS based B2B clients. I have spent my career working in both marketing, strategy and consulting using data and insights to develop solve business challenges for clients across categories.

From running large management consulting and strategy projects to developing marketing plans and compelling narratives to build brands that impact revenue, I have a breadth of experiences to leverage across industries. Having worked on both the client and consulting side, I have a unique ability to understand the complexities of running a business, managing, and motivating large teams and executing bold ideas. My global experiences across industries provide me with the perspective to embrace ambiguity and deliver results.

I have a BA in Economics from the University of Pennsylvania and an MBA from Nortwestern's Kellogg Graduate School of Management