Dia Majumdar

Built Tableau dashboards using SQL to track key metrics (impressions, clicks, CTR, average position, visits, GMV) across multiple page types Conducted pre/post analyses for product and content launches, identifying performance trends and optimization opportunities Partnered with Product Managers to translate complex datasets into actionable insights supporting roadmap and business decisions

Data Analyst - FOCUS KPI @ EBAY - San Jose, CA

(2025-09)

• Built Tableau dashboards using SQL to track key metrics (impressions, clicks, CTR, average position, visits, GMV) across multiple page types
• Conducted pre/post analyses for product and content launches, identifying performance trends and optimization opportunities
• Partnered with Product Managers to translate complex datasets into actionable insights supporting roadmap and business decisions

Data Analyst - PERSISTENT SYSTEMS @ INTUIT - Mountain View, CA

(2025-04 - 2025-08)

• Designed and instrumented A/B tests in the QuickBooks payments ecosystem, defining metrics to evaluate invoice checkout and payment completion
• Generated data-driven insights using Databricks SQL and Tableau on key payment KPIs (e.g., checkout rate), delivering recommendations that improved conversion
• Partnered cross-functionally with product managers, engineers, and business stakeholders to translate analytical findings into experiment hypotheses and measurable product improvements

Data Analyst III - ASTREYA @ GOOGLE - San Jose, CA

(2021-10 - 2024-12)

• Built and maintained SQL and Google Data Studio dashboards tracking key supply chain delivery metrics and global infrastructure performance, collaborating closely with program managers to define KPIs and reporting requirements
• Automated reporting workflows and repetitive tasks using Python, increasing efficiency and enabling faster data-driven decision-making for global stakeholders
• Audited data integrity, identified discrepancies, and implemented quality control processes, ensuring accuracy and reliability across critical dashboards and reports

Event Data Analyst - HINES/CBRE @ FACEBOOK - Menlo Park, CA

(2019-10 - 2021-07)

• Developed and maintained Tableau dashboards to track event space utilization and attendance, delivering insights that informed global Facilities planning and operational decisions
• Conducted ad hoc analyses using advanced SQL to provide actionable recommendations to Facilities stakeholders to optimize event scheduling and space management

Data Analyst - BEYOND @ GOOGLE - San Francisco, CA

(2019-03 - 2019-08)

• Created and maintained automated dashboards to track key metrics regarding program Engagement, Reach, user knowledge uplift and brand advocacy using SQL and Google Data Studio
• Created regular reporting on program launches and communicated complex analytics clearly to stakeholders and executives regarding program performance

Business Intelligence Analyst - MILESTONE INC. - Santa Clara, CA

(2017-05 - 2018-12)

• Monitored and analyzed website performance for multiple hospitality and e-commerce clients, delivering actionable SEO and web analytics to improve website traffic using Google Analytics, SQL, and Tableau
• Conducted A/B tests and analyzed heatmaps to optimize website layout and content, improving user engagement and driving higher traffic and conversions for clients

Master of Science in Business Administration - Business Analytics - UNIVERSITY OF COLORADO BOULDER, LEEDS SCHOOL OF BUSINESS (2016-05)

Bachelor of Mathematics, Honours - Statistics - UNIVERSITY OF WATERLOO (2010-04)