Don Tunink

Strategic Sales and Marketing Operations leader with 20+ years of experience aligning Salesforce, marketing automation, sales development, analytics, vendor ecosystems, and executive reporting to accelerate revenue growth. Known for translating complex data structures into actionable insights, improving lead flow, strengthening pipeline visibility, and guiding cross-functional teams through systems, process, and merger integration changes.

Sr. Technical Marketing Manager at OpenText Corporation (2017-07 – Present)

• Administer Salesforce and multiple marketing automation platforms, including Pardot, Marketo, and Eloqua, to support scalable revenue operations.
• Create dashboards, lead follow-up tracking, and campaign performance reporting that enable faster, more informed sales and marketing decisions.
• Helped optimize Salesforce data structures, flows, and pipeline analytics to advise leaders on campaign effectiveness, persona trends, and revenue growth opportunities.

Principal Revenue Operations Analyst-Marketing / Sr. Marketing Operations Manager at OpenText / Actuate (2007-07 – 2017-07)

• Managed regional operations support for Field Marketing, Account Development, and Revenue Operations Reporting, aligning teams around performance metrics and follow-up discipline.
• Generated Salesforce reports and dashboards to track results, identify areas requiring attention, and support compensation reporting.
• Created an onboarding process to train Account Development and Field Marketing on platforms such as SalesForce, ZoomInfo, 6Sense
• Optimized the handoff process from Marketing Qualified Leads to Sales Qualified Leads by creating manager level dashboards and implementing an exception process for records that didn't follow the normal flow of lead passing

Earlier Leadership and Analytics Roles — Marketing Analyst; Sales Development Manager; Project Supervisor; MIS Analyst; Supervisor (1998-01 – 2007-12)

• Supervised and coached teams of up to 18 employees, including a 15-person Sales Development organization supporting North American operations.
• Owned lead development processes tied to revenue quotas of up to $8M per quarter and coordinated training for new Sales Development Representatives.
• Built reporting, productivity tracking, campaign evaluation, and call management processes across sales, marketing, collections, and client program environments.

M.S. Ed. in Community and Agency Counseling – University of Nebraska at Kearney

B.S. in Mathematics & Computer Science – University of Nebraska at Kearney