Allie Mindermann
Revenue & Sales Leader | Market Expansion | Strategic Partnerships
About
Results driven sales leader with a proven track record of driving growth and delivering measurable results through strategic vision and team collaboration. Expertise in developing impactful sales strategies, conducting thorough market analysis, and leading high-performing teams to consistently meets organizational goals. Recognized for adaptability in navigating changing market conditions and a strong commitment to aligning business needs with innovative solutions.
Key skills include strategic planning, client relationship management, and effective leadership, ensuring sustained revenue growth and team cohesion.
Experience
CEO/COO/CCO - Tropical Distillery - United States
(2022-05)
- Increased company revenue from $480K to $2.3M (+380%) through strategic repositioning, distribution expansion, and national account development.
- Expanded distribution footprint from 1 market to 25 markets within 24 months.
- Secured multiple national and regional account mandates, significantly increasing brand visibility and volume including Host Restaurants, Crescent Hotels, and Hard Rock Cafe.
- Led full brand redesign including product packaging, digital presence, and marketing strategy, driving triple-digit year-over-year growth
- Directed commercial strategy across sales, marketing, and operations, managing relationships with distributors, national accounts, and retail partners.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Evaluated market trends and competitor analysis to inform data-driven decision making and drive growth.
- Boosted sales revenue by implementing strategic marketing initiatives and cultivating strong client relationships.
Area Manager - The Edrington Group - Florida
(2018-04 - 2022-04)
- Led statewide commercial strategy across on-premise and off-premise channels throughout Florida for The Macallan.
- Managed distributor partnerships and field execution to achieve consistent annual sales targets.
- Executed premium trade marketing and activation programs to increase brand visibility and consumer engagement.
- Developed strategic relationships with luxury hospitality groups, restaurants, and retail partners.
- Increased overall profitability by implementing strategic marketing plans and optimizing regional resources.
- Managed a team of sales representatives, providing guidance and support for their professional growth.
- Developed strong relationships with key clients, leading to increased revenue and market share.
- Supported the successful launch of new products by coordinating marketing campaigns and promotional events across the region.
Area Manager - Deep Eddy Vodka - South Florida
(2013-01 - 2018-12)
- Launched and expanded Deep Eddy Vodka across South Florida's on-premise market.
- Built key distributor relationships and account partnerships to increase market penetration.
- Supported brand growth contributing to national expansion exceeding 1M cases annually.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Implemented strategic marketing campaigns for improved brand recognition and customer acquisition.
- Led successful product launches, coordinating between R&D, sales, and marketing teams to ensure cohesive strategy.
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
Sales Brand Ambassador - Sazerac Company - South Florida
(2012-09 - 2013-11)
- Supported sales growth across a multi-county territory of on-premise and retail accounts through targeted brand activations and promotions
- Executed in-market tasting events and brand activations annually, increasing consumer trial and brand awareness
- Collaborated with distributor sales teams to secure new menu placements and retail displays in both on and off premise accounts.
- Assisted with merchandising and point-of-sale placement across key retail partners, improving shelf visibility and velocity
- Supported seasonal promotional campaigns that increased Fireball sales velocity during key holidays and event weekends
- Built relationships with regional bar managers, retail buyers, and distributor representatives to expand brand presence and sales opportunities
- Enhanced brand awareness with captivating in-store displays and interactive customer experiences.
Education
Bachelor of Science - Business Management - University of Central Florida (2009-05)
