Doyle Holden

Creative Manager with 12+ years leading media production for a national fitness and wellness brand, overseeing video editing, post-production, and photography from concept through delivery. Builds and manages high-output studio teams, drives adoption of AI-assisted production tools to increase efficiency, and translates creative work into measurable business value for executive stakeholders.

Background spans live broadcast, corporate content, and independent filmmaking.

Creative Manager at Life Time (2014-01 – Present)

Lead a media production team producing and editing video, photography, and internal education content across corporate marketing, events, and social campaigns. Manage a 20,000 sq. ft. studio facility supporting multiple concurrent production teams; direct outsourced projects and live event coverage. Manage direct reports and mentor editors and producers across the creative team.

• Built an executive-ready ROI workbook quantifying internal production savings against an external agency benchmark across 50+ campaigns spanning major heritage and awareness months
• Evaluated and piloted AI-assisted production tools for integration into the Adobe Premiere Pro workflow; authored an executive summary for leadership decision-making
• Developed a corporate headshot photography initiative paired with the Life Time Foundation's charitable giving program
• Localized frontline team member training content into formal Latin American Spanish to expand onboarding accessibility
• Developed media across Life Time's internal education initiative to support cost effective learning environments

Floor Director / Control Room Operator at ShopHQ (2012-01 – 2014-12)

• Prepared cameras, lighting, and studio sets for daily live broadcast programming
• Directed floor operations, coordinating hosts and guests
• Built and operated on-air graphics using the Vizrt broadcast graphics system

Camera Operator / Director of Photography at Independent Film Projects (2008-01 – 2012-12)

Operated an independent LLC managing client contracts and production logistics.

• Shot on three independent feature films and multiple short films and music videos
• Produced advertising spots for South Dakota broadcast networks and the SD Department of Tourism

Production Assistant / Intern at KEVN Black Hills FOX (2011-01 – 2011-12)

• Operated camera, audio, and tape systems for live news broadcasts
• Wrote, shot, and edited an original weekend sports promo segment

B.A. in Digital Arts & Design, Specialization in Digital Storytelling – Dakota State University