Drew Felsenheld

Driven and creative Music Business Marketing coordinator, with hands-on experience in music production, digital marketing, and content creation. Proficient in leveraging advanced recording technologies and ad platforms to maximize audience engagement and brand visibility.

Artist Development & Marketing Operations Coordinator at Ascend4m (2025-08 – Present)

• Supported artist development and A&R strategy by scouting emerging talent across streaming and social platforms, maintaining internal pipelines, and contributing creative and branding direction for artist rollouts and release campaigns
• Coordinated end-to-end music release operations across distribution platforms (DistroKid, ONErpm), managing metadata accuracy, asset delivery, release timelines, and troubleshooting Spotify for Artists visibility or syncing issues
• Acted as primary day-to-day coordinator across multiple artists, managing scheduling, communications, deliverables, and cross-functional collaboration between artists, management, distributors, and external partners
• Built and executed artist marketing and content rollout strategies, including social media calendars, release announcements, teaser campaigns, and repurposing organic artist content into promotional assets
• Supported tour and artist activity planning by coordinating travel logistics, researching routing feasibility, and managing real-time schedule adjustments to maintain operational continuity

Music Marketing Intern at Primary Wave Music (2025-01 – 2025-05)

• Conducted market intelligence research on national tour routing across multiple artists, identifying high-priority markets based on demand signals, venue size, and fan concentration
• Developed fan-facing digital content concepts to support legacy artist milestones, including strategic social media campaign ideation for Air Supply's 50th anniversary to drive catalog engagement
• Supported catalog marketing initiatives by analyzing niche audience segments and recommending targeted engagement strategies to increase streaming activity and fan retention
• Contributed creative insights in cross-functional team meetings, shaping digital marketing concepts, legacy brand positioning, and long-term audience growth strategies

Music Producer at Drew Felsenheld (2021-01 – Present)

• Recorded, enhanced, and produced high-quality music using Melodyne, Logic Pro, and Pro Tools
• Leveraged advanced recording equipment, including the Sony C800G microphone, capturing audio clarity
• Developed and executed digital marketing strategies through Instagram and TikTok ads
• Generated over 2.8 million views and listeners for produced tracks

Music Marketing & Visual Content Designer at Numerous Clients (2021-09 – Present)

• Managed and optimized paid Instagram and TikTok ad campaigns, achieving 13.6K views on the track "Let Me Down" and generating 95.4K and 49.1K views across TikTok posts and more
• Executed cover art photoshoots for artists such as Vivienne Artur, aligning visual concepts with music themes
• Designed promotional cover art edits for singles and EPs, including Emily Tressa's "Hung Up" and Aiva Geracitano's "Entertainer," using Adobe Photoshop and Creative Suite tools

Bachelor of Music in Music Business Marketing – Berklee College of Music (2025-05)