Rebecca Leon
Marketing Coordinator & Creative Strategist
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About
Creative professional with expertise in set styling, production, and marketing. Skilled in crafting visually compelling narratives, streamlining workflows, and optimizing resources. Proven success in managing large-scale set decoration projects, enhancing brand presence through strategic marketing, and fostering cross-functional collaboration.
Adept at leveraging digital tools to balance aesthetics, budgets, and deadlines. Bilingual (English & Spanish) communicator passionate about storytelling, creativity, and delivering high-impact visual experiences.
Experience
Marketing Coordinator, ANDA INC., Weston – FL July 2024 - Present
Leads marketing operations for trade shows and corporate events, ensuring compelling brand storytelling and audience engagement.
Leads the design of high-impact marketing initiatives that align with business goals and maximize brand exposure.
Key Contributions
- Managed an $800,000+ event marketing budget, optimizing fund allocation to enhance brand presence.
- Designed a budget tracking framework, improving financial oversight and strategic decision-making.
- Led new venue selection, ensuring brand consistency, high-quality event execution while assisting in contract negotiations and cost-efficiency initiatives.
Marketing & Social Media Lead, LM House Designs., Fort. Lauderdale – FL Oct. 2019 - Present
Drives brand engagement through strategic content marketing and social media management. Ensures cohesive brand messaging across digital platforms.
Key Contributions
- Tripled the amount of followers by developing a multi-platform social media calendar to optimize content visibility and audience engagement.
- Designed marketing strategies that elevated brand presence and visibility.
Set Decoration Coordinator, The Fabulous Four LLC, Savannah – GA Sept. – Oct. 2023
Oversaw set decoration production, ensuring all elements aligned with creative direction while staying within budget. Managed inventory, logistics, and content marketing efforts to boost visibility.
Key Contributions
- Managed set assets worth $200,000 for exterior and interior locations shot in Savannah, GA.
- Created a custom budget tracker for each set to maintain financial discipline.
Set Decoration Support, Sony Studios (Clean Slate), Savannah – GA Feb. – June. 2023
Oversaw set decoration production, ensuring all elements aligned with creative direction while staying within budget. Managed inventory, logistics, and content marketing efforts to boost visibility.
Key Contributions
- Managed department set components totaling $150,000, optimizing resource allocation.
- Supervised $60,000 in rental assets, ensuring seamless load-in and tear-down.
- Implemented a digital inventory system, improving material tracking and production efficiency.
Education
Bachelor of Arts in Production Design/Themed Entertainment – Savannah College of Art and Design, Savannah – GA
Associate Degree in Fine Arts – Miami-Dade College, Miami – FL
