Salesforce Alliances
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Two decades functioning as a Salesforce Admin, Solution Architect, VP Alliances and active Salesforce ecosystem participant. Provided platform implementation services as a member of a large GSI and as an Independent Consultant over an eleven year period. Beginning 2019, created and nurtured robust and very active SI partnerships for an ascending Salesforce ecosystem ISV. Drove partnerships and alliance solutions across the Salesforce ecosystem in support of the company's partnership strategy.
SI Alliances at Elements.cloud (2019-01 – 2026-12)
Joined Elements.cloud as the first client/partner facing resource with a mandate to 'collect' SIs, monetize 'Consultant/SI' transactions while building long term business relationships so each can benefit. Elements.cloud is a Salesforce Change Intelligence Platform that helps implementation teams understand, document, and govern their Salesforce org. The platform maps metadata, dependencies, and business processes in one place. Elements leverages AI to automatically generate process maps, user stories, and documentation, and to surface high-impact opportunities for agent deployment. Successfully added over three hundred consultants and six growing SIs as customer/partners who have referred end user clients and continue to work closely with Elements. Participated in the sale of enterprise wide licensing to Salesforce Professional Services personnel (10,000+ users). Regularly in contact with Salesforce employee influencers and decision makers. Stay informed of activities within the Salesforce ecosystem as an active contributor to the broader Salesforce community at international, domestic and regional Salesforce and AI related events as attendee, speaker and sponsor.
Elements.cloud's market expansion and monetization within Salesforce. Beginning with Salesforce Professional Services then, CSMs and SEs, assisted in the growth of Elements.cloud's recognition and adoption within Salesforce, these groups' clients and the ecosystem.
Salesforce Senior Solution Architect at TCS (2016-01 – 2019-12)
For projects at numerous clients, responsibilities included guidance through discovery workshops, solution design development, and representation of client vision to project teams. Projects included long term assignments at FifthThird Bank, Mercer Corporation, BX/BS Oregon & Washington State(s) and other short term projects as required.
Independent Consultant, Studentforce developer at Studentforce, LLC (2005-01 – 2016-12)
Provided CRM implementation and consulting services directly to Salesforce customers and sub contract professional services where knowledge of CRM and industry specific best practices required. Partnered closely with Salesforce and numerous value-added third-party ISV's whose tools are built using the Salesforce platform. As an independent contractor, projects included assignments at Kaplan Learning, Columbia University Zuckerman Brain Institute, 2U (formerly 2TOR), Digital Air Strike, Zoetis, Cloudsense, Astadia (sub contract) and others.
Studentforce - a Salesforce native SaaS application for student users developed and deployed declaratively on the Salesforce platform. Designed and configured the platform for use by students that includes best practice industry tested integration with Learning Management Systems (LMS), Student Information Systems (SIS/ERP), email, and other production systems students are required to use on campus.
B.S in Economics – CUNY, Brooklyn College