Eden Rowland

Manage students through weekly training classes in various styles such as tap, leaps and turns, hip hop, and jazz. Succeed in reestablishing the studio's competitive tap program and directed rehearsals in preparation for competition. Schedule weekly rehearsals for working around students' school, families, and other extracurricular activities.

Dance Teacher - Knox Dance Worx - Knoxville, TN

(2021-08 - 2026-07)

• Manage students through weekly training classes in various styles such as tap, leaps and turns, hip hop, and jazz.
• Succeed in reestablishing the studio's competitive tap program and directed rehearsals in preparation for competition.
• Schedule weekly rehearsals for working around students' school, families, and other extracurricular activities.
• Lead audition preparation class that equipped dancers with technique, etiquette, and confidence.

Social Media Manager - Goodness To Go - Knoxville, TN

(2025-04 - 2026-04)

• Managed Instagram presence by creating and scheduling photo and video content from concept to final edit.
• Designed engaging graphics, menu templates, and other visual assets to align with the brand's aesthetic and marketing goals.
• Developed a foundational brand guide to establish consistent voice, tone, and visual identity across platforms.

Marketing and Communications Intern - Boldsquare - Knoxville, TN

(2025-09 - 2025-12)

• Conducted competitive analysis and verified competitors owned channels and social media footprint.
• Assisted in organizing and executing a $50K reunion event hosted by a top national media brand.
• Wrote copy for email campaigns, LinkedIn posts, and internal documents.

Student Marketing Residency - University of Tennessee - Knoxville, TN

(2025-01 - 2025-05)

• Managed 3 real-world client projects, collaborating with marketing professionals and utilizing Asana for task management and project tracking.
• Developed pitch decks with creative and strategic recommendations, incorporating insights to support proposals, and met with clients to review project briefs, clarify objectives, and ensure alignment throughout the project lifecycle.
• Built and delivered an A/B tested drip email campaign utilizing Mailchimp.
• Launched a campaign on Instagram and Facebook leading up to an event to increase awareness and ticket sales.

Market Research Analyst Intern - University of Tennessee - Knoxville, TN

(2023-06 - 2023-09)

• Performed market research for potential clients, audited and analyzed social media of competitors, and reported findings.
• Created content for existing clients and drafted email campaigns.
• Presented deliverables such as a one-pager and a brochure to a nonprofit organization and organized their website to cater to English and Spanish speaking clients.

Organic Social Intern - Tombras - Knoxville, TN

(2025-02 - 2025-05)

• Identified outbound engagement opportunities for Nutri-Grain, RXBAR, Warheads, Club Crackers, and MorningStar Farms, tracked findings on a matrix, crafted engaging copy for outbound interactions while adhering to each brand's unique tone of voice.
• Conducted research to identify opportunities for capitalizing on relevant social trends to meet client needs and objectives.
• Performed social listening for Spirit Airlines and MorningStar Farms to identify trends and brand mentions.
• Utilized Social Ladder to approve brand ambassadors and identified potential influencers for Josh Cellars.

Social Media Coordinator - Digital Motif - Knoxville, TN

(2023-06 - 2024-12)

• Managed and developed content on Instagram, Facebook, and TikTok.
• Directed the creative process throughout shoots, organized detailed shot lists, captured content, and edited videos.
• Monitored social media trends, tracked performance using Meta Business Suite, and collaborated with local influencers to enhance engagement across all platforms.
• Shifted strategy from polished photos to short, organic, and trendy reels to increase engagement and reach a younger demographic on Instagram for Salsarita's, Wagon Wheel, Bruster's Ice Cream, and SmashCity.

Communications Team - University of Tennessee Student Government Association - Knoxville, TN

(2024-09 - 2025-05)

• Assisted the Director of Communications in strategy implementation.
• Shot photo and video content at SGA's 2024 Homecoming Bonfire, First-Year Council's 2024-2025 new member event, and 2025 Creed Week events.
• Photographed and edited headshots for SGA's 2024-2025 Executive Board.

Social Media Manager - BOSS Dance Company - Knoxville, TN

(2024-02 - 2025-04)

• Managed the company's Instagram @dancesocietyutk and promoted BOSS using graphics, reels, photos, and copy.
• Captured, created, edited, planned, scheduled, and engaged with all content for BOSS.
• Led a student functioning organization with 150 members, as a member of the executive board.
• Organized campaigns and facilitated brand partnerships to enhance visibility, market presence, and improve member experience.

Media Team - BOSS Dance Company - Knoxville, TN

(2023-02 - 2024-02)

• Supported Social Media Manager with any content creation, editing, graphic design, copy, or scheduling throughout the year.
• Photographed and videoed BOSS Dance Company members ensuring diversity and inclusivity throughout content.
• Represented BOSS on social media by including different styles and dancers.
• Analyzed the target market to reach the appropriate audience.

Master of Science - Marketing - The University of Tennessee, Haslam College of Business (2026-05)

Bachelor of Science - Business Administration, Marketing - The University of Tennessee, Haslam College of Business (2025-05)