Elanna Williams

Assistant Buyer - Toys/NFL/Licensed Sports & Cleaning at QVC X HSN (2025-04 – Present)

• Assists the buyer to negotiate terms/place POs that maintain margin and track/reports owned inventory
• Performs data entry and reporting sales using Excel and internal tools
• Manages on-air vendor set-up, creates items, updates costs/pricing for on-air and Tik Tok assortment
• Works on seasonal trend ideas, product development and daily vendor communication and deliverables
• Supports the buying office with building products through the QA build pipeline

Assistant Buyer - National Color Cosmetics & Digital Assortment at QVC (2022-09 – 2025-03)

• Identified, developed, negotiated products, price and terms for 30+ national and DTC beauty brands
• Developed various merchandising strategies from product/trends that resonate with the QVC customer
• Managed dropship vendor/item set-up and managed monthly promotional offers/pricing for each brand
• Managed/executed focused offers/events such as Beauty IQ Steals & Clinique Month with YoY growth
• Was primary point of control for dropship vendors/3PLs and developed relationships with e-commerce and marketing to build assortment strategy

Assistant Buyer - Seasonal Decor, Throw Pillows & Blankets, Candles at Bed Bath & Beyond (2021-09 – 2022-09)

• Analyzed weekly and monthly sales and assisted team with line reviews for assortments/standards
• Negotiated with vendors on availability, product specs, distribution, delivery deadlines and price
• Managed styleouts to ensure that the assortment is properly balanced and invested

Merchandising Assistant - Web-Only Assortment at Lenox (2019-11 – 2020-03)

• Pulled/analyzed sales reporting and maintained product setup, line sheets and daily site QA
• Submitted and updated price changes for markdowns, promotional events and pricing initiatives

DMI Global Marketing Coordinator - Contract at It Cosmetics (2019-06 – 2019-10)

• Proposed need gaps based on analysis of competitive landscape and trends that align with the brand
• Worked with team to brainstorm product description, pricing, retailers, campaign/social strategy/events
• Collected and managed product comps and samples throughout the complexion development process

Product Development Intern at Beauty Blender (2018-04 – 2018-09)

• Reviewed incoming products submissions for lab batches/standards and managed vendor submissions
• Completed monthly/weekly trend and competitive research via WGSN, GCI Magazine and social media

Brand Marketing Intern at Becca Cosmetics (2015-05 – 2017-05)

• Assisted the BECCA Cosmetics educational team in the brainstorm/execution of educational materials
• Created monthly reports of product market space, competitors branding/marketing and product launches

Bachelor of Business Administration in Marketing – LIM College (2013-08 – 2017-05)