Kaplan
Full-time · 4 yrs 1 moFull-time · 4 yrs 1 mo
Senior Analyst, Programmatic MediaSenior Analyst, Programmatic Media
Jul 2024 - Present · 1 yr 9 mosJul 2024 to Present · 1 yr 9 mos
Analyst, Programmatic TraderAnalyst, Programmatic Trader
Mar 2022 - Jul 2024 · 2 yrs 5 mosMar 2022 to Jul 2024 · 2 yrs 5 mos
- Manages large budgets; both monthly and quarterly, including channel allocation & campaign/strategy division
- Works as a member of a small-specialized trading desk within the digital marketing department, involving channel/campaign planning and launches, campaign maintenance and optimizations, monthly and quarterly performance presentations which include comparable statistics and digestible insights
- Experience performing A/B tests in addition to assisting the larger team on brand lift studies
- Works with multiple clients, up to 7 at one time, including Purdue NW, Wake Forest, Krannert School of Management, Creighton University, as well as contributing to Kaplan ad accounts, & Purdue Global, involving several degree programs and certifications
- Experience developing measurement plans, delivering on campaign and client objectives & making recommendations
