Emily Spadafora
Ecommerce Site Merchandiser
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About
6 years in merchandising field
Passionate about Ecommerce Site Merchandising
Deadline driven, process and creation improvement
Experience
J.Jill Associate Merchant, Creative Merchandising 2019 – Present
Responsible for curating the brand’s seasonal assortments to fulfill the merchandising strategies for all creative assets; eCommerce, social media, and catalog
Create features across the website and social media that increase engagement, traffic, and conversion based on future trends and past learnings
Developed and launched an approval process for web assets which involved multiple teams
Collaborate with creative teams to create omnichannel merchandise concepts
J.Jill Assistant Site Merchant, eCommerce 2017 – 2019
Developed and executed the assortment strategies for the website as part of the web merchandising team
Organized landing pages to achieve financial goals. Reacted in season by measuring item traffic and conversion
Maximized sales of key products through utilizing cross-sells
Ensured inventory levels were appropriate to support all assets for marketing and the website
Prepared, styled, and validated all selling images in preparation for launch
QA’d website pre and post launch adhering to same day deadlines
WAYFAIR Boston, MA
Analyst, Merchandising Quality Assurance 2015 – 2017
Resolved presentation issues on website through swift research and problem-solving skills
Appointed to several committees to create efficiencies through the development of new tools and processes
Enhanced browsing experience through improved product information
Collaborated with outside suppliers
Created competitive pricing analyses
Education
FRAMINGHAM STATE UNIVERSITY, Framingham, MA 2011 - 2015
Degree: Bachelor of Science
Major: Fashion Design and Retailing, Concentration in Merchandising
