Eric Bird

As a designer focused on strategic campaigns, I create print & digital design systems that stay true to brand guidelines. I have spent the last seven years as a hands-on team leader responsible for CPG packaging, email campaigns, merchandising displays, presentation decks, and paid advertising.

Creative Director & Lead Designer at Theory Wellness (2020 – Present)

• Leading the creative team and all design at Theory Wellness, with 20+ retail locations and production facilities along the East Coast.
• Designing all packaging, digital campaigns, print items, presentation decks and event collateral for Modern Infusions, Theory’s sub-brand that launched in 2024.
• Directing email design for a 250K+ user list, with an average open rate of 41%.
• Planning and designing digital ads with a 5x ROAS across 2M+ impressions.
• Managing project timelines based on internal resources and vendor deadlines.
• Leveraging Claude, Gemini, and other AI systems to standardize and upscale output.
• Working with third-party agencies, designers and photographers for complex projects.
• Coordinating with Product Teams, Supply Chain, Leadership and Sales to promote product launches with accurate, up-to-date information.
• Creating and maintaining brand guidelines to ensure a cohesive use of logos, colors, assets and language across our internal and external channels.

Graphic Designer at Noble, Inc. (2019 – 2021)

• Planned and produced the designs/copy to market a food and drink ordering app.
• Created advertisements, physical signage and web graphics under direction of COO.
• 30+ clients included Mohegan Sun, City Winery, Major League Baseball & DraftKings.

Freelance Designer at ericbird.design (2018 – 2020)

• Consulted on clients’ brand identity, web design, copywriting and marketing.
• Produced brand style guides to formalize marketing and design for low-touch clients.
• Created and maintained websites using Dreamweaver, Wordpress and Squarespace.
• Industries: retail, transportation, music & entertainment, fitness and consulting.

Graduate Certificate in Graphic Design – Boston University (2020)

Bachelor of Arts in Communications, with a minor in Business Administration – Stonehill College (2014)