Eric Ina
Multi-disciplinary Creative Director, Paid Media Specialist, and Front-End Web Developer
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About
Multi-disciplinary Creative Director, Paid Media Specialist, and Front-End Web Developer with over 5 years of experience delivering high-converting ad campaigns, stunning visual media, and interactive digital experiences. Expert in driving performance marketing campaigns across Meta Business Suite and Google Ads while producing end-to-end photography, video production, and custom web user interfaces. Deep specialization in Adobe Lightroom with a proven 5-year track record managing large-scale image processing, direct live event broadcasts for thousands of viewers, and optimizing conversion funnels to achieve up to 4.1x ROAS.
Experience
Paid Social Lead, Lead Creative Director & Live Event Director - Kitche Studios - Abuja, Nigeria
(2023-05)
- Directed over $300+ in ad spend across Meta platforms and Google Ads, achieving an average client ROAS between 3.2x and 4.1x.
- Executed multi-camera live event directing for corporate conferences and major broadcasts, overseeing streaming operations for live audiences exceeding 15,000 viewers.
- Designed and edited 100+ promotional videos and graphic design creative assets using Adobe Premiere Pro and Photoshop, boosting client CTR by 38%.
- Managed batch retouching and advanced color grading for over 10,000 high-resolution commercial images using Adobe Lightroom.
Official Campus Photographer, Media Officer & Front-End Web Developer - Landmark University - Kwara State, Nigeria
(2025-01 - 2026-01)
- Processed, cataloged, and color-graded 8,000+ official institutional photos utilizing high-volume Adobe Lightroom workflows.
- Engineered responsive landing pages and web components (HTML/CSS/JS) to optimize campus digital communications, boosting student portal engagement by 60%.
- Directed live multi-camera coverage and broadcast streams for executive summits, convocations, and academic conferences.
- Produced institutional graphic campaign materials distributed to a community of over 12,000 students, faculty, and alumni.
Freelance Paid Media Specialist, Visual Creator & Web Developer - Various Clients & Confidential NDAs
(2022-05)
- By His Grace Global: Expanded international reach across YouTube, TikTok, and Instagram by 140% through targeted short-form video editing, visual storytelling, and Meta advertising.
- Landmark University Press & Hadas Concept: Generated over 250,000 organic and paid impressions by structuring targeted Google Ads and Meta Business Suite campaigns.
- Front-End Development: Built, deployed, and maintained custom landing pages hosted on GitHub, lowering campaign bounce rates by 32% for e-commerce and lead-gen clients.
- Video & Photography: Filmed and post-produced 60+ video and photography packages for local businesses, handling end-to-end post-production in Adobe Premiere Pro and Lightroom.
Freelance Photographer - Various Clients
(2022-05)
- Photographer at Government official events like Nigerian Independence day events, Government conferences and seminars.
- Photographer at Church conferences and gatherings and events, like LIVING FAITH CHURCH SHILOH, AYAC and other church events.
- Video & Photography: Filmed and post-produced 100+ video and photography packages for Church conferences and events, handling end-to-end post-production in Adobe Premiere Pro and Lightroom.
Education
Middle School - The Shepherd House Academy FHA LUGBE
High School - Federal Government Boys College
Bachelor of Engineering (B.Eng.) - Mechatronics Engineering - Landmark University (2027)
