Ericka Trowbridge

Creative and detail-oriented Visual and Interior Designer with over 15 years of experience in art, design, and merchandising. Proven expertise in transforming ideas into compelling visual spaces, managing high-end floral and interior projects, and leading design teams. Adept at blending artistic principles with strategic merchandising to enhance brand presence and customer engagement.

Currently seeking opportunities to return to the classroom and teach Art to students. Certified to teach art in Florida.

Willing to relocate: Anywhere

Floral Designer - Designs by Schell - Sarasota, FL

(2026-02)

Freelance floral artist for Wedding and Events

Art teacher - Duval county - Jacksonville, FL

Three years previous classroom experience teaching Art to elementary and middle school students

Visual Merchandise Coordinator - Rooms to Go - Jacksonville, FL

• Managed visual presentation and store layout to maximize sales.
• Supervised merchandise receiving and display.
• Provided design advice to customers.
• Collaborated with sales managers on product placement.

Visual Merchandise Coordinator - Haverty's Furniture Co. - Jacksonville, FL

• Maintained visual standards and store presentation.
• Implemented planograms and visual standards.
• Supervised merchandise setup and display.

Design manager - Beneva - Sarasota, FL

(2025-11 - 2026-01)

• Led a team of designers and developers in the successful completion of multiple design projects, ensuring adherence to project timelines and budgets
• Evaluated team performance on an ongoing basis through objective metrics like quality of work delivered or meeting deadlines consistently
• Identified opportunities for process improvement within the design team by analyzing workflows and implementing streamlined procedures

Visual Merchandise Coordinator - Baer's Furniture - Port Charlotte, FL

(2025-01 - 2025-12)

• Enhanced showroom aesthetics and drove merchandise sales through strategic visual displays.
• Elevated showroom presentation aligning with brand standards.
• Collaborated with marketing and sales teams to develop seasonal displays.
• Managed inventory and visual props to optimize space utilization.
• Assessed and adjusted visual strategies based on sales data and customer feedback.
• Created eye-catching window displays to attract foot traffic.

Freelance Floral Designer - Lilybella - Sarasota, FL

(2024-01 - 2025-12)

• Designed bespoke floral arrangements for weddings, events, and corporate clients.
• Created custom floral designs tailored to client themes and preferences.
• Collaborated with event planners to ensure seamless execution.
• Stayed current with floral trends and techniques.
• Assisted in setup and teardown at various venues.
• Built strong relationships with repeat clients.

Traveling Visual Merchandiser - Beeline Group - FL

(2023-01 - 2025-12)

• Optimized product presentation to enhance sales and brand visibility.
• Implemented planograms and maintained accurate inventory.
• Ensured compliance with visual standards and merchandising principles.
• Managed product rotation and replenishment.
• Conducted regular merchandise audits and pricing adjustments.

Floral Designer - FLOR+PALMA - Tampa, FL

(2024-01 - 2024-12)

• Created exotic floral arrangements for luxury clients and retail stores.
• Designed unique arrangements with exotic blooms.
• Participated in market sales, pop-ups, and events.
• Provided personalized floral consultations.

Design Manager - Tallevast Florist - Sarasota, FL

(2020-01 - 2024-12)

• Led floral design projects and client consultations for weddings and special events.
• Interpreted client visions into floral arrangements and decor.
• Collaborated with event professionals for seamless event execution.
• Developed a loyal customer base through personalized service.
• Managed floral inventory and supplies.

Visual Merchandise Coordinator - Ashley Furniture - Sarasota, FL

(2018-01 - 2019-12)

• Created inviting store environments to enhance customer experience and sales.
• Developed visual displays consistent with brand standards.
• Collaborated with sales team to optimize product placement.
• Managed visual team and store merchandising.

Bachelor's degree - Art History/Literature - University of North Florida