Erika Baker

I am a multidisciplinary creative director and designer passionate about blending innovation and design to create impactful experiences. With expertise in branding, graphic and interior design, and strategic visual storytelling, I specialize in curating cohesive narratives that inspire and engage for experience based luxury brands, beauty brands, and wellness brands. As the founder of Bay Wreath Co. est. in 2017, I have developed transformative ventures like ISOTIQUES™, a groundbreaking isometric body method, and CYREVE, a design firm dedicated to elevating business identities.

My work is rooted in a deep understanding of aesthetics, functionality, and human connection, enabling me to deliver refined, meaningful solutions that empower individuals and businesses alike.

I am a dynamic and visionary Creative Director, Interior Designer, Web/Graphic Designer, and Branding Specialist with 18+ years of expertise in hospitality, design, and branding for experience based brands wanting clients to truly feel It. Renowned for opening 96 restaurants, designing iconic spaces, and building powerful brand identities that fuse intention, functionality, and beauty. I am an expert in operations, team development, and executing high-level creative strategies, with a passion for integrating design, branding, and operations seamlessly that focus on both a big picture and detail focused lens.

My education and extensive experience have been integral in shaping my multidisciplinary expertise. While pursuing a Bachelor of Arts in Business Marketing with a Minor in Interior Design at Portland State University, I gained foundational knowledge in business strategy, spatial planning, and leadership. However, it was through my hands-on roles on national and global projects in creative direction, design, and operations that I truly refined my skills.

Over the years, I’ve successfully blended academic principles with practical application, managing multidisciplinary teams, executing large-scale creative projects, and opening 96 restaurants nationwide. My training under Lydia Bach and Esther Fairfax in the Lotte Berk Method™ further deepened my understanding of movement and intentional design, complementing my work in wellness spaces and branding. This combination of education and applied expertise has allowed me to consistently deliver innovative and impactful results across hospitality, wellness, and design industries.