Creative Services Manager
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As a Creative Services Manager with 8+ years of experience, I lead with vision, strategy, and a deep commitment to storytelling that connects. I oversee multidisciplinary teams to deliver cohesive, high-impact campaigns that reflect brand identity and resonate with diverse audiences. From concept development to final execution, I ensure every creative asset aligns with organizational goals while fostering collaboration, innovation, and excellence across departments.
CREATIVE DIRECTOR | 03/2024 – Present
Moore (Marketing Agency), Peabody, MA / Hybrid
Lead the creative team —at Moore, Amergent Division, the nation's leader in creating data-driven human connections— developing and implementing strategically-driven, omni-channel campaigns with compelling innovative concepts that move our clients’ missions forward and make a lasting impact.
Responsible for all creative aspects of integrated campaigns including RFPs, strategy direction, planning, monitoring brand, presentation development, and shaping brand standards for some of the nation’s leading nonprofits.
Lead a team of talented associate creative directors, art directors, designers, writers, and copyeditors to develop inspiring creative that moves hearts and minds to connect nonprofit missions with their audience.
Leverage data analysis, insights, and a passion for excellence to drive marketing initiatives, immediate profits, and long-term growth.
SR. MANAGER/ART DIRECTOR, EXPERIENCE DESIGN & MEDIA | 04/2021 – 11/2023
SAI360 Inc. (formerly SAI Global, Inc.), Watertown, MA / Virtual
Managed the UX Design & Media team for leader in Risk Management, Ethics & Compliance corporate training, Software-as-a-Service. Art directed and oversaw design and media professionals to develop effective, high-quality and innovative learner-centric, scenario-based experiences. Contributed to the development of comprehensive and customized interactive learning software solutions, leveraged by leading organizations in industries including Finance Services, Healthcare, and Technology.
Responsible for driving design strategies and decision making to meet the needs of clients. Established expense forecast and managed budget. Developed and maintained vendor relationships.
Instructional Interactive Design course development, art direction, video production, AI media, and contributions as needed for key organizational risk areas including Corporate Culture; Anti-Bribery & Anti-Corruption; Data Protection & Privacy; Competition and Antitrust; Information Security; and ESG leveraged by companies including IBM, Colgate, Liberty Mutual, Oracle, Ford.
Led day-to-day operation of 10 to 15 design & media full-time and contract professionals based in national and international locations. Foster partnerships with key stakeholders, and provide client-facing support to communicate and drive decision making.
Established expense forecast and managed budget based on factors including business growth roadmap, understanding of cost drivers, projection of design & technology innovation needs, and developing vendor relationships.
Received 4 Anthem Awards in Digital and Innovative Experiences for the workforce simulation-style training; Corporate Training: Data Protection and Privacy; Global Anti-Bribery and Anti-Corruption; Sharing Personal Information; Every Voice Matters; Unique Learning Technology: Measuring Risk: A Confidence-Based Approach.
FOUNDER & CHIEF CREATIVE OFFICER | 01/2014 – 04/2021
RMG BY DESIGN Consulting, Boston, MA
Operated in a consultant and freelance capacity for several years and served a diverse mix of start-ups, non-profits and corporations including NEMPAC, Zylotech, enLabel Global Services, HfS Research, and others, filling a variety of needs as a creative professional. Contributions have included branding implementation, and marketing communication and strategy. Built strong relationships with clients, customers, vendors, media, staff, executives, and board members through long- and short-term projects in a variety of roles.
Developed content for creative print/digital/mobile deliverables including email campaigns, newsletter templates and development, advertising campaigns, showroom exhibition displays, website content, e-books, infographics, annual reports, brochures, presentations, direct mail, and digital graphics for websites, social media.
CREATIVE SERVICES MANAGER & ART DIRECTOR | 12/2008 – 11/2013
Brown Brothers Harriman & Co., Boston, MA
Brand champion and graphic design project manager for Firmwide Marketing. Responsible for assisting with brand management and contributing to financial services customer experience strategies. Liaison with principal cross-functional stakeholders. Development of integrated messaging for digital and printed platforms, including collateral, annual reports, periodicals, presentations, direct/e-mail campaigns, website, mobile app, social media, video, and events/tradeshows.
CREATIVE DIRECTOR | 04/2002 – 08/2008
451 Research Mobility Team (formerly Yankee Group Research, Reuters), Boston, MA
Solid success directing and implementing branding standards integration as part of Global Marketing & Editorial. Built in-house design agency. Partnered cross-functionally with leadership to build consensus.
Development of broad range of revenue-generating design projects, from conception to launch. Translated business requirements into effective campaigns and collateral materials across channels for print/digital/mobile, including collateral, brochures, direct mail, reports, infographics, presentations, advertising campaigns, website, and events/tradeshows.
PROJECT MANAGER/SENIOR GRAPHIC DESIGNER | 01/1998 – 03/2002
Boston University School of Medicine/Boston Medical Center, Educational Media, Boston, MA
Managed graphic design projects from conception to delivery. Developed and expanded creative concepts through delivery of creative including catalogs, brochures, infographics, newsletters, mural posters, video graphics, photo montage, and web development.
BFA from Massachusetts College of Art and Design
