Essence Iman

Today's customers don’t buy products, they buy stories.

I'm a Creative Storyteller with over a decade of expertise in community engagement across various industries including PR and new media roles at EMI and Warner Music Group.

I have a passion for creating visually stunning, authentic content with a signature process to creating mega viral reels within the beauty, wellness and lifestyle categories.

In 2019 I founded the multi award-winning minimalist skincare brand,The Established which has led to features in Vogue, Cosmopolitan, Elle, Into the Gloss, Hypebae, Poosh and more.

Through a founder-led eye and strategy first approach, I create content for modern brands ready to level up their story-telling through human-centered experiences that stick with their customers offline.

my name is Essence Iman and I'm a social media and content creation expert that also loves ramen :) I've spent the last 4 years as the Founder and Creative Director of award-winning skincare The Established, which I designed and scaled from the ground up. I've built a strong foundational expertise in visual identity and storytelling through my experience building and designing a well-regarded clean beauty brand loved by Cosmopolitan, Vogue, Poosh, Into the Gloss, The Kardashians and more. Now I serve as a social media consultant for other founders mostly within the lifestyle, wellness and beauty space.

I have grown my accounts by an average of 833% within the last year with a viral content strategy which has garnered over 5M+ views organically. I also have thorough experience with email and SMS marketing and influencer management.

The New School, BA Culture & Media Studies