Eva Bowen

There is a moment in every newsroom when the producer decides in thirty seconds whether a story makes air or dies on the desk. I lived that moment for eleven years at ABC 15 in Phoenix. That instinct — knowing instantly what editors want, what audiences respond to, and what makes a story undeniable — is what I have brought to 25+ years of national PR.

I do not chase journalists. I build relationships. I have had top-tier national outlets circle back four months after a pitch because they filed it away and came back when the moment was right. That is not luck.

That is what happens when your pitches are actually worth keeping.

Founder & Communications Strategist - EvaB Publicity / EvaB Media - Phoenix, AZ

(2011)

• Helped consumer brands, thought leaders, health-tech clients, and international organizations earn national visibility through targeted media strategy, sharp positioning, and press-ready storytelling.
• Turned client expertise, launches, and public-facing narratives into earned media opportunities, op-eds, spokesperson platforms, and interview-ready messaging.

Media Director / Senior Publicist / Account Manager - Etched Comm / IndieKater PR / Disrupt PR - Remote

(2025-04 - 2026-05)

• Drove earned media momentum for B2C consumer, wellness, lifestyle, and nonprofit brands by turning founder POVs, product launches, and trend data into timely national pitch angles.
• Generated sustained reporter interest and repeat media opportunities by translating brand messages into storylines built for national digital, broadcast, business, and lifestyle outlets.
• Expanded brand visibility by cultivating and activating relationships with reporters, producers, and editors at CNBC, Forbes, WSJ, NYT, Business Insider, and other competitive outlets.
• Strengthened client thought leadership by ghostwriting spokesperson content, press releases, media advisories, pitches, and talking points that made complex ideas press-ready.

Publicist / Senior Publicist - Pitch PR / Orca Communications - Remote

(2011 - 2024)

• Secured 300+ national media placements across television, print, digital, lifestyle, business, health, entertainment, and consumer media.
• Landed coverage in People, USA Today, Good Morning America, The Today Show, WSJ, NYT, CNN, CNBC, FOX News, CBS News, Fortune, Oprah Daily, SELF, Teen Vogue, Allure, Marie Claire, Bustle, Essence, AP, NY Post, Mashable, Parade, and more.
• Built early national media credibility for Celsius, Black Girl Sunscreen, True Made Foods, and FamilyTreeDNA before each brand reached broader mainstream recognition.
• Helped unknown or emerging brands become easier for national media to understand, trust, and cover through strategic positioning and persistent reporter relationship-building.

Broadcast Journalism Professor / Instructor - Arizona State University — Walter Cronkite School of Journalism and Mass Communication - Tempe, AZ

(2008 - 2009)

• Prepared emerging journalists to recognize strong stories, write for broadcast, and understand the editorial judgment required in real newsroom environments.
• Translated professional newsroom and lifestyle-show experience into practical classroom instruction on storytelling, audience awareness, writing, and media production.

TV News Producer / Executive Producer — Sonoran Living Live - KNXV-TV ABC 15 - Phoenix, AZ

(1999 - 2010)

• Built the editorial instincts behind a 25+ year PR career by producing daily news and lifestyle content under fast-moving newsroom deadlines.
• Led production of Phoenix's premier daily lifestyle show, shaping consumer, entertainment, and lifestyle segments designed to engage viewers and serve community interests.

Master's Degree & Bachelor's Degree - Journalism and Mass Communication - Arizona State University — Walter Cronkite School of Journalism and Mass Communication (2008 - 2009)