Eyleen Min

Marketing, PR, and merchandising professional with nearly a year of hands-on PR experience across media relations, e-commerce merchandising, influencer partnerships, and content strategy for beauty, lifestyle, and fashion brands. Skilled in press pitching, media list building, and coverage reporting through MuckRack and CoverageBook, with firsthand creator experience — individual TikTok videos surpassing 10.5 million views. Recently completed a Master of Professional Studies in Fashion Management at Parsons School of Design, complemented by an Inside LVMH certification in Creation & Branding and Operations & Supply Chain.

Bilingual in English and Korean, with elementary French.

E-Commerce and Public Relations Intern at Monse (2026-09 – Present)

• Support e-commerce merchandising and order fulfillment, coordinating product allocation and digital storefront updates to elevate the online shopping experience.
• Transitioned into supporting public relations efforts, assisting with press and media initiatives that strengthen brand visibility around seasonal launches.

PR Intern at AZIONE PR (2026-01 – 2026-09)

• Led media outreach, press pitches, and product sends across a roster of 10 national beauty, lifestyle, and home brands, including Simplehuman, Kizik, CALPAK, Lela Rose, Caraway, Pressed Juicery, Stubble & Co., Cotopaxi, MUNICIPAL, and Fair Harbor.
• Built and maintained targeted media lists spanning fashion editors, journalists, and beauty writers, tailoring pitch angles to each outlet's coverage focus to drive placement.
• Tracked outreach, follow-ups, and placements in MuckRack, producing monthly campaign trackers and coverage books in CoverageBook to report results to clients and account leads.
• Coordinated press kits and gifting initiatives tied to product launches and brand activations, managing sourcing, packing, and shipment of product sends to editors and creators.

Social Media Intern at JQN The Label (2025-06 – 2026-06)

• Created, scheduled, and published Instagram and TikTok content, managing calendars aligned with brand campaigns and product launches.
• Monitored community engagement and conducted social listening to track emerging beauty and fashion trends, informing content strategy.
• Analyzed content performance metrics to refine strategy; supported Klaviyo email marketing and brand events and activations.

Executive Assistant at One Design Lab (2022-04 – 2025-08)

• Provided executive support to the CEO of an architecture and construction firm serving clients including Arte Museum, Paris Baguette, #FR2, Bear Robotics, and Hyundai, managing calendars, communications, and day-to-day administrative priorities.
• Designed, built, and maintained the company website, strengthening digital presence and brand visibility.
• Oversaw office operations and administrative workflows, keeping the business running smoothly day to day.
• Supported marketing initiatives and managed client follow-up and relations, contributing to business development and client retention.

Social Media Content Creator at Independent

• Built an engaged beauty and lifestyle content audience, achieving individual videos surpassing 10.5 million views and 1.6 million total likes, through short-form video content optimized for platform algorithms.
• Established and managed direct brand partnerships and sponsored content collaborations by proactively reaching out to brands aligned with audience interests.
• Developed short-form video and platform-specific content strategies, analyzing audience insights and performance metrics to refine reach and engagement.

Founder and Brand Manager at Women's Fashion E-Commerce (2020-02 – 2022-11)

• Grew boutique revenue over 50% by directing merchandising, marketing, and influencer gifting initiatives for an online fashion brand.
• Directed influencer gifting, creator outreach, and UGC initiatives to expand brand visibility and community engagement.
• Managed end-to-end Shopify store operations — fulfillment, inventory, and customer support — while analyzing sales and campaign performance to guide business decisions.

Master of Arts in Fashion Management – Parsons School of Design (2026-08)

BA in Sociology – University of Southern California (2023-12)

Study Abroad in Seoul, South Korea – Yonsei University (2022-06)