Manager of Digital Marketing at Native Roots Wellness Co. (2025-04 – 2026-07)
- Led and executed high-impact email and SMS marketing strategies, driving personalized customer engagement and lifecycle automation across segments.
- Led lifecycle email marketing strategy with segmented flows targeting key touchpoints (onboarding, promotions, loyalty, re-engagement), resulting in a 23% increase in repeat purchases from lapsed customers after launch.
- Developed segmentation strategies to deliver personalized email content based on user behavior, preferences, and purchase history.
Growth Marketing Manager at Pomp Beauty (2023-09 – 2025-04)
- Led end-to-end execution of multi-channel campaigns, coordinating organic social, paid social, email, and SMS strategies to ensure consistent messaging and drive cohesive brand growth, resulting in a 40% increase in marketplace revenue.
- Developed and executed comprehensive marketing strategies and digital campaigns that led to a 4921% blended ROAS.
- Improved email open rates by 25% and click-through rates by 18% through A/B testing and optimized designs, driving a 20% increase in email-driven revenue.
Paid Social Media Strategist at DISH Network (2022-12 – 2023-09)
- Optimized social media campaigns to exceed performance KPIs, achieving a 32% reduction in remarketing CPAs through strategic full-funnel adjustments and data-driven insights.
- Drove incremental conversion lift across accounts by implementing A/B testing, leading to performance improvements.
- Led weekly performance reviews with channel partners, focusing on test plans to continuously optimize campaign effectiveness and add value to DISH's incrementality-based marketing model.
Digital Marketing Strategist - Contractor at ZoZo Group - City of Denver (2022-04 – 2022-12)
- Designed and executed strategic customer journeys that seamlessly guided prospects from awareness to conversion, utilizing data-driven insights to optimize touchpoints and maximize the effectiveness of each interaction.
- Led in-depth research and analysis initiatives to identify prospective leads, applying insights to develop data-driven strategies that effectively captured and nurtured leads throughout the sales funnel.
Director of Sales & Marketing at Gold Skin Care & Dermatology Center (2021-03 – 2022-03)
- Led digital lead generation efforts, increasing new client leads by 30% through targeted online campaigns and personalized engagement strategies, significantly expanding the CRM pipeline.
- Pioneered the integration of email marketing strategies while streamlining operations through automation and deploying data-driven analytical dashboards to optimize decision-making and campaign performance.
- Conceptualized and executed creative sales strategies, collaborating with the design team to develop visually compelling marketing materials that aligned with brand aesthetics and drove customer engagement.
Digital Marketing Strategist - Contractor at Gaia Waxing Studio, braidbabes, Paragon Aesthetics, North of Eight Design (2018 – 2021)
- Developed a comprehensive brand strategy that embraced the diversity between e-commerce products and in-person services. Orchestrated strategic digital campaigns to create a unified and impactful marketing strategy.
- Orchestrated synergistic omnichannel marketing strategies across email, SMS, social, and web, driving a notable 15% surge in website traffic and engagement.
