Fatima Zaheer
MS UX @ ASU ’27 | Accessibility UI/UX | Digital Design
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About
Digital designer, small business owner, and ASU UX graduate student with a psychology background. Experienced in digital content creation and business operations, with a degree-driven focus on user experience, human factors, and accessibility. Skilled at performing accessibility audits and heuristic evaluations to turn complex workflows into intuitive and compliant interfaces.
Detail-oriented and passionate about driving positive user outcomes by creating experiences that lower friction and minimize cognitive load.
Experience
Founder & Content Designer at PhatyCrafts (2025-05 – Present)
Self Employed
- Founded and operate an e-commerce platform specializing in digital assets, using customer behavior as a testing ground for interface delivery strategies.
- Built cohesive brand identity systems across digital storefronts using uniform typography frameworks and structured layout grids.
- Produced photo and video-based product visuals to drive reach and engagement across social platforms.
Education
Master of Science in User Experience – Arizona State University (2025-08 – 2027)
Diploma Certificate in Graphic Design – Karachi School of Art (2022-07 – 2023-01)
Bachelor of Science in Professional Psychology – Bahria University (2018-01 – 2022-03)
