Fernanda Borsari

Data Analyst with over 10 years of experience helping business teams make better decisions through data. Experienced in fintech, consulting, and technology companies in Brazil, now based in McKinney, TX. Strong background in building dashboards, managing data pipelines, and translating complex data into clear insights for Finance, Marketing, and Operations teams. Proficient in SQL, Power BI, Qlik, and knowledge in Python, with a recently completed Postgraduate Certificate in AI and Data Science.

Data Analyst at Independent Data Analytics Projects (2025-01 – Present)

• Built Python ETL pipelines to collect, clean, and organize large datasets, making the data ready for analysis much faster.
• Built a real estate dashboard for North Texas using Python and React, showing KPIs like CAGR, price trends, and demand patterns to support investment decisions.
• Used forecasting models (Prophet, Pandas) to predict demand trends as part of AI and Data Science postgraduate program.

Data Analyst – Business Intelligence at RecargaPay (2021-10 – 2022-06)

• Delivered real-time analytics for a transportation platform with 300K+ monthly active users and 1M+ trips per month, tracking revenue, churn risk, and ticket sales to drive product campaigns.
• Built Qlik Sense and QlikView dashboards to track user retention, DAU/MAU ratios, monthly revenue growth, and seasonal patterns.
• Maintained Amazon Redshift and Oracle data pipelines to ensure revenue and transaction data was always accurate and available for real-time reporting.

Data Analyst – Business Intelligence at KPMG (2019-10 – 2021-09)

• Led a data integration project across Finance, Market, and Marketing teams — reduced manual work by up to 40% and consolidated KPIs (budget vs. actual, P&L, market share, campaign performance) into a single pipeline using SQL Server and Alteryx.
• Acted as bridge between technical team and business stakeholders, translating findings like budget variance, churn signals, and campaign ROI into clear recommendations for senior management.
• Built Power BI and Qlik Sense dashboards enabling senior managers to self-serve financial KPIs, market trends, and marketing results.

Data Analyst – Business Intelligence at NowVertical BR (formerly Grupo IN) (2015-07 – 2019-09)

• Led the full redesign of executive dashboards at Bradesco Global Private Bank — improved usability by 60% and enabled leaders to independently read performance scores, market share, and financial KPIs.
• Cut manual reporting by 45% at Seguros Unimed by automating Qlik Sense dashboards and SQL pipelines for real-time claims, retention, and churn tracking across 6M+ users.
• At Kroton Educacional, managed ETL processes and Data Lake ingestion, maintaining the student re-enrollment dashboard for 2M+ students across 163 institutions.

Data Analyst at Betta Tecnologia S/A (2010-01 – 2015-06)

• At Algar Telecom, built service desk dashboards tracking ticket volume, SLA compliance, FCR, and AHT to support service performance monitoring.
• At Usina Alta Mogiana, developed ETL processes and operational reports in Pentaho and SQL to track production data and support daily reporting.

Postgraduate Certificate in AI & Data Science – Universidade Anhembi Morumbi (2025)

B.S. in Information Systems – Universidade de Franca (2005 – 2008)