Florina Bernal Sotelo

Dedicated and personable customer service professional with over 8 years of experience in hospitality, fitness, and client engagement. Passionate about creating memorable guest experiences, resolving issues with care, and maintaining a positive, energetic environment. Skilled at building genuine connections, multitasking in fast-paced settings, and ensuring each guest feels valued and welcome.

Stylist Advisor (Sales Associate) - Aritzia - Phoenix, AZ

(2025-11)

• Delivered elevated, personalized shopping experiences by styling clients based on body type, lifestyle, and personal aesthetic.
• Built strong client relationships through one-on-one consultations, driving repeat business and long-term loyalty.
• Worked toward a sales goal of $1,000 per hour, utilizing product knowledge, strategic upselling, and cross-selling techniques.
• Maintained in-depth knowledge of current collections, fabrics, and fit to confidently recommend pieces that met client needs.
• Supported visual merchandising standards to ensure a polished, on-brand store presentation.
• Processed transactions efficiently while maintaining a luxury-level customer experience.
• Collaborated with team members to meet daily sales goals and ensure seamless floor coverage.

Bartender - Majerle's Sports Grill - Phoenix, AZ

(2023-08)

• Deliver a welcoming, entertaining, and safe atmosphere that enhances guest satisfaction.
• Build authentic guest relationships to drive upselling through product storytelling and personalized recommendations.
• Manage bar setup and organization, ensuring timely preparation and cleanliness.
• Attending a full bar with 27 guest capacity while attending the service well.

Personal Trainer & Pilates Instructor - EOS Fitness / Private Practice - Phoenix, AZ

(2023-06)

• Design and implement personalized training and nutrition programs based on individual client goals.
• Lead engaging, safe, and motivating group classes that encourage client commitment and retention.
• Maintain studio cleanliness and ensure equipment safety at all times.

Server - Majerle's Sports Grill / Chico Malo - Phoenix, AZ

(2022-01 - 2023-08)

• Delivered exceptional guest service by anticipating needs and providing personalized dining experiences.
• Memorized and communicated detailed menu and beverage knowledge, including tequila and mezcal profiles.
• Collaborated with team members to ensure seamless service and guest satisfaction.

Front of House Associate - Ricardo's Mexican Food - Phoenix, AZ

(2020-02 - 2021-12)

• Assisted over 50 customers daily with menu guidance, purchases, and loyalty program enrollment.
• Promoted customer retention through friendly, efficient, and knowledgeable service.
• Maintained organized records to track sales and service performance.

Missionary Service - The Church of Jesus Christ of Latter-day Saints - Mexico

(2016-09 - 2018-03)

• Supported dozens of families weekly through community outreach and personalized assistance.
• Developed leadership and teamwork skills while organizing groups and delegating responsibilities.
• Strengthened interpersonal communication and adaptability in cross-cultural environments.