Francisco Javier Juarez Serdio

Bilingual business development and technical sales leader with 20+ years of experience building markets, developing channels and delivering complex solutions across lighting, lighting controls, energy efficiency, IoT, IP networks and digital communications. Combines an MBA with engineering expertise and a strong record in specification, training, commissioning and customer development across Mexico and Latin America.

Co-Principal at AIJ Sistemas (2020-01 – Present)

• Lead brand development, sales-channel expansion, project specification and customer engagement for lighting and technology solutions.
• Introduce international brands into Mexican sales channels, supporting local product selection and NOM-certification processes.
• Coordinate commercial communication, digital presence and project-development activities.

Energy-Saving Solutions Designer at Grupo LLEDO México (2020-01 – 2020-12)

• Prepared detailed engineering, technical specifications and project documentation for energy-saving solutions.
• Supported commissioning, project management, digital communication and web-development initiatives.

Lighting Control Manager at Acuity Brands (2010-01 – 2019-12)

Progressed through applications engineering, solutions sales, brand-specialist and product-marketing leadership roles. Built demand for networked controls through product strategy, training, events, specification and sales enablement.

Product Marketing Manager at Acuity Brands (2018-01 – 2019-12)

• Increased marketing-qualified and sales-qualified opportunities through training and specification strategies.
• Increased outdoor photocell sales 60% between 2018 and 2019.

Lighting Control Specialist at Acuity Brands (2016-01 – 2018-12)

• Expanded specification activity and strengthened technical training for lighting-control solutions.

Lighting Control Solutions Sales Manager at Acuity Brands (2013-01 – 2016-12)

• Expanded distribution and systems-integration channels, improved post-sales support and developed a LATAM commissioning strategy.
• Delivered more than 4,500 training hours to commercial and technical audiences.

Applications Engineer at Acuity Brands (2010-01 – 2013-12)

• Developed projects from pre-sales through post-sales, including specification, integrator development and commissioning strategy.
• Achieved 22% growth in lighting-control sales in 2013, representing USD 2.5M.

Satellite Communications and Networks Subdirector at Ministry of Communications (2008-01 – 2010-12)

• Managed teams and regulatory processes involving satellite-communications grants, transmission-station permits, bandwidth services and official frequency assignments.
• Supported public bids involving radio-frequency spectrum allocations.

Global MBA – Thunderbird School of Global Management (2008-12)

Electronics & Communications Engineering – ITESM-CEM (2003-12)