Digital Design & Digital Marketing Specialist
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My name is Frederick Robinson, but everyone calls me Fritz. I am a Digital Design and Digital Marketing professional with over ten years of experience. Much of that time has been spent in a Digital Advertising and Design environment, where I directly assisted Digital Sales teams from over 30 small- and medium-market television stations. Some of the support I provided included (but was not limited to) Graphic Design, Digital Design Strategy, Digital Marketing Strategy, Web Support, Social Media Support, and Digital Operations Management. I worked directly with sales teams and clients to set campaign goals, identify target audiences, develop clear messaging, and determine the best digital products to meet their needs. Additionally, I trained sales team personnel on the strategies, functionality, and sale of new digital products. I also provided backup support for Google’s DFP (now GAM) platform, launching, monitoring, and reporting on digital ad campaigns.
Before my work with television sales teams, I was involved in corporate rebranding and product marketing development at Rescue 42. During my time there, I built and managed three company websites, designed product logos and marketing materials, filmed and edited product videos, managed social media, and produced all trade show materials, including brochures and booth designs. I was recognized and awarded for several magazine ad designs and virtual trade show booths I created for the company. I also led a successful corporate rebranding campaign, which resulted in the creation of an incentive-based clothing line for our customers.
In addition to my digital experience, I have spent time working in print environments. I worked for just over a year at Roplast Industries, where I designed, proofed, and set up creatives for flexographic printing. Some of the clients I worked with included Nike, Reebok, American Eagle, Forever 21, NHL, and Converse, to name a few. Roplast was contracted to produce and print retail shopping bags for these clients. Similar to my time at Rescue 42, I also offered web support and development while at Roplast.
I am a highly motivated and creative individual who thrives in fast-paced environments where attention to detail is crucial. With a wide range of skills and years of experience, I have a lot to offer your company. I am also a quick learner, so if there’s something I don’t know, I’ll adapt quickly and keep up with the rapid changes in the digital world.
I look forward to the opportunity to speak further about how I can contribute to your operations and help grow your company.
The Art Institute - Digital Design & Multi Media 2009-2010
