Julian Melo

I'm a dynamic digital marketing specialist. I specialize in SEM where I focus on the creation, optimization, and management of SEO and Paid Media campaigns. I have a strong background in On-page & off-page SEO, Google Search Ads, and SMM. I'm result-oriented with both an analytical and creative mindset.

SEM Specialist

• Provide strategic insights on search marketing trends, automation advancements, and emerging SEM opportunities to enhance digital growth.
• Analyze the website using auditing tools to assess technical issues and develop a strategy to maximize organic growth performance.
• Developed the branding guide to ensure a consistent brand identity throughout all digital channels.

  Digital marketing Specialist

• Analyze Google Ads and Google Analytics data to assess campaign performance, uncover trends, and develop actionable insights to maximize ROAS and incremental revenue growth.
• Build and execute link-building campaigns to secure relevant high-authority backlinks and increase domain authority.
• Conduct competitive analysis and keyword research to identify high-value search terms, improving ad relevance and Quality Scores across campaigns.

  Social Media intern

• Created media campaigns on Facebook that generated over 800 qualified leads contributing to an increase in sales.
• Developed email and social media branding templates, increasing engagement rates by 18% and ensuring brand consistency across all digital channels.
• Increased social media ads CTR by 15% through continuous A/B testing and optimization.

• Masters Degree in Marketing - FIU
• Bachelor's Degree in Communications - FIU.