Gary Fox-Robertson
Copywriter and creative director
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About
Award-winning creative director and copywriter with 24+ years of experience in advertising and marketing. Expertise in developing advertising concepts, brand strategies, and marketing campaigns for major global brands. Currently serving as Executive Creative Director at Gertrude Agency while mentoring the next generation of creative professionals through teaching and corporate training.
Experience
Executive Creative Director at Gertrude Agency (2025-01 – Present)
Creates advertising, social, and activation concepts; contributes op-eds to industry publications; develops brand foundations and marketing strategies; mentors junior designers and art directors.
- Creates advertising, social, & activation concepts
- Contributes op-eds to industry publications
- Develops brand foundations & marketing strategies
- Mentors junior designers and art directors
Creative Director / Copywriter (Freelance) at Various Agencies (2018-01 – Present)
Creates successful advertising concepts, contributes to winning pitches, crafts executions for existing B2B and B2C campaigns across media channels, develops product names and branding strategies.
- Creates successful advertising concepts
- Contributes to winning pitches
- Crafts executions for existing B2B & B2C campaigns across media channels
- Develops product names & branding strategies
SVP / Creative Director at Digitas (2021-01 – 2023-12)
Contract role leading a team of 20+ creatives including copywriters, art directors, and UX/UI designers to develop campaigns driving measurable brand growth. Managed cross-functional teams, liaised with partner agencies, and oversaw work that boosted engagement across social and digital channels.
- Led a team of 20+ creatives (copywriters, art directors, UX/UI designers) to develop campaigns, driving measurable brand growth
- Managed cross-functional teams & liaised with partner agencies
- Oversaw work that boosted engagement across social & digital channels
- Helped double the number of followers on Instagram
SVP / Creative Director at Leo Burnett (2001-01 – 2018-12)
Served as creative lead on numerous multimillion-dollar accounts, managed large team of cross-functional creatives, collaborated with multicultural agency partners, and helped boost revenue through pitches and organic growth.
- Served as creative lead on numerous multimillion-dollar accounts
- Managed large team of cross-functional creatives
- Collaborated with multicultural agency partners
- Helped boost revenue through pitches & organic growth
Instructor at Miami Ad School & Brainco (2022-01 – Present)
Develops original curricula for advertising courses including campaigns, copywriting, digital campaigns, pop culture engineering, and headline writing. Instructs and mentors art directors and copywriters, provides portfolio critiques, and successfully places students with agencies. Mentors students for major award shows.
- Develops original curricula for courses such as campaigns, copywriting, digital campaigns, pop culture engineering & headline writing
- Instructs, guides and mentors would-be art directors & copywriters
- Provides portfolio critiques & successfully places students with agencies
- Mentors students for award shows (Future Lions, Young Ones, D&AD, etc)
Bootcamp Facilitator at Effie Academy (2023-01 – Present)
Facilitates week-long bootcamp for mid-level and senior marketers. Instructs marketers on insights, creative strategy, and data analysis.
- Facilitates week-long bootcamp for mid-level & senior marketers
- Instructs marketers on insights, creative & data analysis
Corporate Trainer at Various Corporations (2015-01 – Present)
Designs, develops, and delivers workshops for global marketers. Instructs marketers and agency personnel on brief writing and creative evaluation. Helps foster more productive client/agency relationships to maximize ROI.
- Designs, develops & delivers workshops for global marketers
- Instructs marketers & agency personnel on brief writing & creative evaluation
- Helps foster more productive client/agency relationships to maximize ROI
Instructor at Chicago Portfolio School (2007-01 – 2022-12)
Designed and developed courses for advertising students. Created syllabi for integrated campaigns and copywriting. Mentored students and provided portfolio critiques.
- Designed & developed courses for advertising students
- Created syllabi for integrated campaigns & copywriting
- Mentored students
- Provided portfolio critiques
Education
University of Manchester, BA(Hons)
