Copywriter and creative director
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Award-winning creative director and copywriter with 24+ years of experience in advertising and marketing. Expertise in developing advertising concepts, brand strategies, and marketing campaigns for major global brands. Currently serving as Executive Creative Director at Gertrude Agency while mentoring the next generation of creative professionals through teaching and corporate training.
Executive Creative Director at Gertrude Agency (2025-01 – Present)
Creates advertising, social, and activation concepts; contributes op-eds to industry publications; develops brand foundations and marketing strategies; mentors junior designers and art directors.
Creative Director / Copywriter (Freelance) at Various Agencies (2018-01 – Present)
Creates successful advertising concepts, contributes to winning pitches, crafts executions for existing B2B and B2C campaigns across media channels, develops product names and branding strategies.
SVP / Creative Director at Digitas (2021-01 – 2023-12)
Contract role leading a team of 20+ creatives including copywriters, art directors, and UX/UI designers to develop campaigns driving measurable brand growth. Managed cross-functional teams, liaised with partner agencies, and oversaw work that boosted engagement across social and digital channels.
SVP / Creative Director at Leo Burnett (2001-01 – 2018-12)
Served as creative lead on numerous multimillion-dollar accounts, managed large team of cross-functional creatives, collaborated with multicultural agency partners, and helped boost revenue through pitches and organic growth.
Instructor at Miami Ad School & Brainco (2022-01 – Present)
Develops original curricula for advertising courses including campaigns, copywriting, digital campaigns, pop culture engineering, and headline writing. Instructs and mentors art directors and copywriters, provides portfolio critiques, and successfully places students with agencies. Mentors students for major award shows.
Bootcamp Facilitator at Effie Academy (2023-01 – Present)
Facilitates week-long bootcamp for mid-level and senior marketers. Instructs marketers on insights, creative strategy, and data analysis.
Corporate Trainer at Various Corporations (2015-01 – Present)
Designs, develops, and delivers workshops for global marketers. Instructs marketers and agency personnel on brief writing and creative evaluation. Helps foster more productive client/agency relationships to maximize ROI.
Instructor at Chicago Portfolio School (2007-01 – 2022-12)
Designed and developed courses for advertising students. Created syllabi for integrated campaigns and copywriting. Mentored students and provided portfolio critiques.
University of Manchester, BA(Hons)
