Gene Valle

Motivated graphic designer with eye for details to deliver compelling designs and elevate brands while adhering to brand guidelines. Expertise across design, email campaigns, digital media, and social media content. Self-started with ability to work independently and effective communicator to articulate design decisions and foster client relationships.

Designer/Owner/President - Studio 8, Inc. - Sag Harbor, NY

(2019-03)

Offer brand consulting services including logos, collateral, promotional mailers, invitations, and announcements. Concept and develop packaging, posters, signage, environmental graphics, and advertising. Provide digital support across web banners, and headers. Leverage Hootsuite and Buffer to create and schedule media for Facebook, Instagram, and Twitter.

• Increased client web traffic to 74% (25% from Google, 49% direct) with new website and Google My Business page.
• Increased social media followers by 30% with redesign of digital assets for retail/wholesale client.
• Increased inbound calls by 20% with digital ad campaign for legal client.

Lead Designer - French Bull, LLC. - New York, NY

(2017-01 - 2019-03)

Created digital lifestyle product images, art directed seasonal catalogs, and updated retail and Amazon Store websites. Designed packaging, sales materials, and presentations for major retail outlets. Ensured adherence to brand standards with licensing partners across creative assets. Curated email campaigns and social media posts.

• Increased followers by 15% within 6 months with new management processes and redesigned social assets.
• Pitched two tabletop collections to Marmaxx buyers, with both being selected.
• Reduced late shipments and errors by 50% coordinating with overseas merchants and vendors to US wholesalers.

Senior Art Director - McCall Patterns Co./Wall Décor Division - New York, NY

(2015-05 - 2016-08)

Created lifestyle images and plain product views. Applied new branding efforts across collateral, website, and email campaigns. Devised weekly email campaigns. Oversaw printers and freelancers as needed.

• Contributed to retail sales increase of 14% over 10 months and wholesale sales of 28% over 12 months, partnering with Creative Director to rebrand Wallies wall décor and manage trade show setup.
• Reduced unsubscribe rates from .5% to .2% within 6 months, redesigning email campaigns.

Designer/Owner/President - Studio 8, Inc. - East Hampton, NY

(2006-01 - 2015-04)

Consulted with clients, helping to drive business goals through effective marketing collateral. Designed print and e-design branding and collateral. Supervised press checks, print jobs, and oversaw web developers.

• Integral in sale of client's company (WallCandy Arts) with compelling handmade/bound marketing booklets that showcased their social media growth and outreach.
• Increased wholesale orders by 20% after rebranding and redesigning packaging.

B.F.A. - Graphic Design/Visual Communication - Maryland Institute, College of Arts