Gerardo Landaverde

Gerardo is a Psychology major with a minor in Marketing, demonstrating outstanding academic performance throughout his studies. His leadership experience was honed through his role as a youth fitness coach with KidStrong, where he worked with children ages 2-11. This position built his ability to lead diverse groups, stay composed under pressure, and communicate effectively with both children and adults.

Gerardo is currently the President of the Hamline Unidos Organization, where he continues to develop his leadership and collaboration skills. Outside of the classroom, he enjoys spending time reading and values continuous learning as a key component of personal growth. Exercise and self-improvement are important to him, and he believes in pushing himself, even when challenges seem daunting.

President | Hamline Unidos | August 2023 – Present

• Boosted social media engagement by 25% through targeted content creation.
• Managed a $9,500 budget and negotiated with school administration for funding and partnerships.
• Engaged over 300 students per event, boosting organizational visibility and community buy-in.
• Promoted events by distributing flyers and engaging directly with students to increase attendance and foster a stronger sense of unity on campus.

• Led children through a science-based fitness program while building strong relationships with families.
• Developed sales and customer service experience by promoting memberships and explaining program value to parents.
• Strengthened communication and leadership skills in a fast-paced, client-facing environment.

Relevant Coursework: Consumer Behavior, Public Speaking, Brain and Behavior, Foundations of Marketing