Senior Creative Designer at UniPro Foodservice (2025-11 – Present)
- Built a unified design system and AI-driven workflow across 16+ exclusive brands, spanning packaging, branding, presentation design, and visual assets, integrating generative AI for imagery, voiceover, and asset adaptation, cutting campaign turnaround 40% and driving measurable improvements in brand recognition across all channels.
- Directed event and conference design across 20+ national events, from concept through entrance units, stage design, banners, logos, and promotional videos, contributing to a 10% increase in attendee turnout year over year.
- Created an end-to-end video production program for web, social, and conferences, growing video engagement 3x year over year by owning every stage from concept to publish.
- Led email marketing and social campaign design across multiple platforms, overhauling HubSpot templates from scratch and driving a 22% lift in open rates and 18% in click-through rates.
Digital Marketing & Graphics Specialist at UniPro Foodservice (2022-11 – 2025-11)
- Led multi-channel creative for 20+ conferences, brand launches, and POS programs, contributing to a 37% sales increase across the UniPro brand portfolio.
- Produced brand storytelling videos for 16 exclusive brands using AI tools for imagery, voiceovers, and editing, deepening member engagement and reducing per-video production cost by 35%.
- Partnered with tech and marketing teams to launch UniPro's redesigned website, improving UX scores and bringing the session bounce rate down by 25%.
- Ran the multi-platform social media content calendar and used analytics to keep iterating, growing organic reach by 40% and follower engagement by 28%.
Graphic Designer at Drive Social Media (2022-04 – 2022-11)
- Performed in a high-volume agency environment, delivering visual assets across social, email, and paid media for 35+ client brands at once, hitting every deadline and keeping brand standards consistent across all accounts.
- Collaborated closely with strategists and copywriters in a fast-paced agency setting, turning briefs into campaign creative that improved average client engagement rates by 20% quarter-over-quarter.
Visual Designer at 4Phones (2021-07 – 2022-04)
- Redesigned web and mobile UI/UX for the e-commerce platform, improving usability scores by 30% and cutting navigation-related support tickets by 20% within 60 days of launch.
- Created multi-platform digital assets for 3 product launches across social, email, and web channels, driving a 15% increase in impressions and measurable growth in click volume.
Graphic Designer – Visual Merchandising at YUME YUME Fashion (2020-08 – 2021-07)
- Owned the full visual design of YUME YUME's online store and seasonal lookbooks across 4+ collections yearly, creating editorial-quality assets that drove a 20% increase in time on site and improved conversion rates across digital channels.
- Maintained brand consistency across all customer touchpoints, from social to visual merchandising, photography, and packaging, strengthening YUME YUME's visual recognition in a competitive fashion market.
Graphic Design Instructor at Taghva Pishegan High School (2014-09 – 2017-08)
- Taught graphic design fundamentals, typography, visual communication, and design software to high school students.
