Ghifary Mn

E-commerce growth and commercial operator with hands-on experience launching and scaling a beauty FMCG brand in Malaysia from market entry to a 4.4x increase in monthly GMV, while owning P&L, Go-To-Market (GTM) strategy, marketplace operations, performance marketing, KOL/affiliate, content, live commerce, and team execution. Improved monthly profitability from -10.0% to 36.5%, while reducing OPEX intensity from 61.2% to 19.4% of net revenue and achieving 8.5x average ROAS. Previously promoted twice in 15 months in management consulting, delivering strategic and operational transformation across 15+ clients in FMCG, retail, F&B, manufacturing, distribution, and logistics.

E-Commerce Manager → Market Entry & Growth Operations - FORTIS SENECA MALAYSIA SDN BHD - Hybrid (Selangor, Malaysia / Surabaya, Indonesia)

(2026-01 - 2026-08)

Owned end-to-end e-commerce P&L and growth strategy for a Malaysian beauty FMCG brand, covering marketplace operations, pricing, promotions, affiliate, influencer, ads, content, live commerce, and customer management.

• Built a bodysoap brand's Malaysia market-entry strategy from zero, conducting competitor, pricing, channel, customer, creative, and TikTok audience research.
• Scaled monthly GMV 4.4x from 5.5K USD to 24K USD, generating 115K+ USD cumulative GMV and selling 55k+ pcs within 7 months.
• Turned -8.16% gross margin in 1st Month into 7.4K USD monthly gross profit at 28.9%, while reducing OPEX intensity from 50% to 14% of GMV.
• Achieved 8.5x average ROAS while reducing advertising ratio from 19.83% to 12.75% of GMV
• Improved marketplace add-to-cart rate from 13.9% to 20.6% and secured TikTok Shop Mall status within 3 months.
• Redesigned the acquisition model from fixed-fee macro-KOLs and heavy ads toward a performance-based micro-KOL and affiliate model, with affiliates becoming a major GMV contributor.
• Reduced KOL-affiliate cost ratio from 15.31% to 0.85% while affiliates contributed 64% of GMV.
• Built a 7-pillar go-to-market system covering pricing & promotion, KOL/affiliate, customer management, official store, creative development, website, and live commerce.
• Designed the operating system from scratch, including organizational structure, JDs, SOPs, KPIs, talent management, onboarding, training, and communication systems.
• Led a 10-person cross-functional team, subsequently optimizing the organization to 7 members without output loss.

Associate Consultant → Consultant → Portfolio Project Manager - BP CONSULTING GROUP - Surabaya, Indonesia

(2024-03 - 2026-02)

Led end-to-end transformation engagements spanning commercial strategy, organization design, business processes, sales, operations, and digital/ERP transformation. Served clients including a publicly listed FMCG company and businesses with combined revenues exceeding 113+ Mio USD.

• As Portfolio Project Manager, managed firm-wide project delivery systems, consulting methodologies, and portfolio governance.

Master of Information Systems - Information Systems - Institut Teknologi Sepuluh Nopember (2024-01 - 2025-08)

Bachelor of Information Systems - Information Systems - Institut Teknologi Sepuluh Nopember (2020-09 - 2024-04)