Gina Piendel

Agility is my superpower. I’m a results‑driven, Certified Event Professional with deep expertise in strategizing, planning, and executing high‑impact corporate events — including trade shows, conferences, presentations, and executive programs. I excel at leading end‑to‑end event strategy, from concept through execution, while building strong partnerships that elevate brand presence and drive measurable engagement.

EXPERIENCE

Strategic Partner Events Manager

Deel — Sept 2025 – Present

Lead strategy and execution for global partner events, sponsorships, and field activations supporting Deel’s partner ecosystem and revenue goals.

Own the full partner events roadmap, prioritizing opportunities using data, ROI modeling, and AI‑driven insights.

Manage end‑to‑end event operations including 2.7M budgeting, vendor selection, booth design, digital engagement, and onsite execution.

Collaborate with Partner, Sales, and Marketing Global teams to align event strategy with ecosystem growth initiatives.

Evaluates event performance using analytics dashboards to optimize future investments.

Integrate AI tools to streamline workflows, automate reporting, and enhance partner engagement experiences.

Including

Monday.com, Slack, HubSpot, Gamma and Luma.

Event & Experiences Marketing Manager, Campaign Management

Paychex — Mar 2018 – Sept. 2025

Lead strategy and execution for 100+ annual events across multiple verticals, driving measurable pipeline impact and brand visibility.

Built event programs with omni‑channel campaigns using CRM, automation, and analytics platforms including Salesforce, Marketo, CVENT, and Workfront.

Managed the 1.5M corporate event marketing budget and optimize spend through data‑driven prioritization.

Built a centralized digital exhibit portal and company store, improving brand consistency and operational efficiency.

Developed an event categorization framework that streamlined Sales workflows and improved event qualification.

Directed Paychex’s PGA Championship and Senior PGA Tour activations, including talent management and on‑site brand experiences.

Partnered with podcast, webinar, customer testimonial, and communications teams to integrate event content into broader marketing initiatives.

Event Marketing Manager

Sutherland — Mar 2016 – Mar 2018

Managed North American and international corporate events, supporting enterprise sales and client engagement.

Led the global Sales incentive program, improving participation and performance metrics.

Directed a multi‑site facilities rebrand, delivering modernized interior branding across several call center locations.

Marketing Manager (Event Producer)

EagleView — 2012 – 2016

Led the Government Marketing vertically and produced the FutureView User Conference.

Increased conference attendance by 20% YoY and expanded the event to a 500‑attendee program in Nashville.

Strengthened product adoption through targeted event programming and customer engagement initiatives.

Account Director

RAB2B | Rabinovici + Associates — 2009 – 2012

Managed Kodak enterprise client accounts, budgets, and campaign performance across digital and traditional channels.

Served as senior client lead, ensuring seamless execution and measurable marketing outcomes.

Oversaw creative teams to deliver high‑impact campaigns on time and within scope.

Account Supervisor

Flynn —2005 – 2009

Led agency accounts, driving campaign strategy, creative development, and budget management.

Includes: Frontier, Dicks Sporting Goods, Chobani.

Earned multiple Addy Awards for work supporting Genesee Brewery.

EDUCATION

SUNY Brockport: Bachelor’s Degree, Communication Studies

CERTIFICATIONS

Digital Event Strategist (DES)

Certified Event Producer (CEP)

Certified Meeting Professional courses (CMP)

Enhancing Events with AI — PCMA Event Leadership Institute

SUNY Brockport - Bachelors specializing in Communications