Giulia Bentoglio

Experienced Mid-Level Art Director and Designer with a background in advertising, in-house, marketing, and health industries.

• Freelance Graphic Designer (Oct 2023 - Present): I develop and execute creative concepts for various campaigns across digital, print, and social platforms, collaborating with clients, copywriters, and other creative professionals to create visually compelling content aligned with brand strategies. My responsibilities include concept development, layout design, typography, and overseeing the visual direction of projects.
• Associate Art Director at MRM Worldwide (May 2022 - Oct 2023): I orchestrated the ideation and design of brands such as USPS, Lysol, Woolite, and Centrum, and worked on Pro-Bono projects such as The Ali Forney Center. I produced creative designs for a range of online mediums, including print, websites, flash banners, landing pages, emails, social media, and mobile assets. I also presented internal work to clients, created new business pitches, and worked closely with accounts and planning for the development of creative briefs.
• Assistant Art Director at Ogilvy Health (Dec 2021 - May 2022): I actively participated in new business pitches, developed digital booths for pharmaceutical conventions, and created storyboards, iconography, print, and website designs for multiple pharmaceutical and veterinarian brands, such as Trodelvy. I also worked closely with and assisted Ogilvy Health's VP Creative Directors.
• Freelance Graphic Designer at MJH Life Sciences (Nov 2021): I produced and designed publication pages, webcast banners, and other digital production assets for assigned pharmaceutical and SEO brands. I collaborated with other creatives and editorial staff on copy layout, charts, graphs, and illustrations.
• Junior Art Director at McCann Health (Jul 2021 - Oct 2021): I worked alongside a copywriter and strategist in the Ignite program to direct the creative vision for Impower Prep Pill. I also facilitated the execution of AB InBev's line of non-alcoholic products and devised a potential campaign for new Dexcom diabetes products.
• Junior Graphic Designer at C&A Digital (Sep 2020 - May 2021): I executed social media posts for C&A and weekly posts for Phelps Hospital. I contributed to the re-branding of Gladiator Building Services logo & photography and led C&A's photography initiatives."

New York City College Of Technology - Bacherlor's in Communication Design (Advertising)