Greg Francis

EXECUTIVE PRODUCER | DIRECTOR | CONTENT + BRANDED ENTERTAINMENT

Talent

BrooklynMember since October 14, 2026

Executive ProducingDirectingStorytellingBranded ContentCommercial ContentProductionCreative DirectionInternational ProductionTeam LeadershipStory DevelopmentScriptwritingCommercial ProductionDigital ContentDTCPerformance CreativeBudget ManagementMeta Ads ManagerShopifyGoogle AnalyticsCanvaAdobe Creative SuiteAI Creative ToolsCreative strategyAdvertising developmentMedia buyingContent creationMarketingBrandingTeam-buildingRecruiting

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Executive ProducingDirectingStorytellingBranded ContentCommercial Content

About

Executive producer, director and writer with experience spanning 350+ hours of television, feature film, international advertising, branded content and DTC creative. Proven leader of productions ranging from small creative teams to crews of 300, with budgets from approximately $1M to $25M. Combines entertainment-level storytelling and production leadership with contemporary brand, advertising and digital marketing experience.

Experience

Director of Brand Integration - MAGIK

(2026-04)

Led creative and design integration across a portfolio of brands, overseeing visual identity, brand language and execution across advertising, video, packaging and digital content.

Managed multidisciplinary creative teams from concept through execution.

Chief Creative Strategist - JOY FACTORY

(2024-09 - 2025-09)

Led creative strategy, advertising development, media buying and content creation.
Developed, wrote and directed digital advertising and branded creative, bringing entertainment storytelling techniques to performance-driven content.

Senior Story Producer - GOLDEN HIPPO

(2024-10)

Produced, wrote and directed branded and advertising content across wellness and pet brands.
Led storytelling from concept and script development through production and execution.

Creative Director / Brand Manager - VEYL VENTURES

Directed creative development and content across multiple consumer brands and led multidisciplinary teams across video, advertising, branding and digital.
Served as Brand Director for Dr. Jeff's Pets and led the BetterWild team from launch through approximately $4M in first-year revenue.
Part of the team that helped scale Dr. Kellyann's Bone Broth from approximately $25M to $100M.

Executive Producer / China Marketing Lead - LIEBERMAN - Beijing

(2010)

Led marketing and advertising for the launch of Proactiv Solution in China.
Worked in Beijing for four years, managing local teams and communicating in Mandarin; later became a lead Executive Producer in the U.S. overseeing media, advertising and large-scale production.
Managed complex productions, multidisciplinary teams and budgets ranging from approximately $1M to $25M.