Greg Herboek

With over 20 years of experience as a multidisciplinary designer, I specialize in transforming ideas into impactful, user-centric products that drive business growth. My expertise spans UI/UX, product design, and creative strategy, with a proven track record of delivering top-rated, innovative solutions across industries, from SaaS platforms to mobile games and AR/VR experiences.

I thrive on collaborating with cross-functional teams, blending creativity and strategy to solve complex problems. As a leader, I’m passionate about mentoring and nurturing talent, fostering high-performing teams, and pushing boundaries to craft designs that delight users and achieve measurable results.

If you’re looking for someone with a vision to innovate, inspire, and deliver exceptional design, I’m ready to contribute to your team.

With over 20 years of design leadership, I began my career at Glu Mobile (2003–2012), pioneering freemium models and 3D mobile gaming. At Gameloft (2013–2017), I directed top-rated games like Ice Age Adventures, achieving over 10 million downloads.

I transitioned to AR/VR innovation at DAQRI (2015–2016), delivering immersive experiences for brands like Disney and Crayola. Most recently, at Virtualitics (2017–2024), I led design strategy for SaaS platforms, built scalable systems, and secured a $975M government contract.

Throughout my career, I’ve transformed challenges into user-focused solutions, mentored world-class teams, and delivered measurable business outcomes.

I hold a Bachelor's degree in Multimedia and Computer Science from The Art Institutes (1999–2001), where I developed a strong foundation in design, technology, and creative problem-solving.