Greg Spence

Trailblazing, award-winning head of sales master with a well-documented history of leveraging transformational sales leadership, actionable strategy, and a people-first approach to activate stellar achievements.

Best-in-class sales and operations executive with a relentless work ethic and a passion for instigating unprecedented value, revenue, and profitability in retail and corporate sales models. People-centric leader and change agent with extensive sales leadership experience known for recruiting, hiring, and molding teams into top performers who continuously challenge and advance industry standards for success. Innovative strategist, able to deliver sustained revenue growth year over year through disruptive, revolutionary tactical plans that consistently outclass the competition.

Sleep International, LLC 2015 – 2023

National Sales Director

Captain a top-performing team of Regional Key Account Managers, spearheading transformative revenue growth strategies and operations across a $70M+ annual business unit. Continuously elevate and redefine industry standards of success, fostering an internal culture of tenacity, productivity, and mutual trust to drive unprecedented results across the organization.

• Launched division to number one in productivity and revenue, activating an environment of continuous over-performance and relentless target pursuit to consistently outclass internal and external competitors.
• Transformed organization from a $28M annual unit to a $70M+ averaging 12.3% growth for over eight years, driving exceptional strategy and tactics within an extremely competitive and dynamic industry to energize stellar profitability.
• Collaborated with senior leadership to devise sales P&P, analyze financial data for budgets and forecasts, develop sales and training standards, establish clear vision and goals, analyze performance, and outline strategies for success.
• Partnered with cross-functional teams for multi-line product development maintaining industry regulation, suggesting improvements, creating marketing and sales material, and price setting.
• Nurtured meaningful, influential customer relationships, spurring team to deliver best-in-class service and engagement to ensure long-term growth and value.
• Mobilized a top-performing team emphasizing accountability and personal success, leveraging education, guidance, and mentorship to foster trust and maximize productivity.
• Accelerated boundary-pushing and paradigm-shifting performance capabilities, recruiting and retaining out-of-the-box thinkers and opportunity drivers to ensure success.

Regional Key Account Manager

Catalyzed introduction into the Rooms To Go sales force as a start-up member and trailblazer of the Sleep International, LLC brand and product line. Leveraged perpetual training across all organizational levels to accelerate growth and stimulate value, propelling team and brand to unmatched sales volumes. Steered sales strategy and positioning, ensuring optimal income potential across the enterprise through effective product utilization and promotion.

• Negotiated prime placement of the Sleep International, LLC product line in Rooms To Go stores across assigned territory to capture target audiences, leveraging store footprint and positioning to boost consumer attention.
• Activated unprecedented brand growth and value, building and delivering robust product knowledge training to showcase the sales and revenue potential of the trendsetting product line.
• Leveraged brand building to generate more than $14.6M in first-year sales and personally deliver (within the assigned territory) nearly 35% of overall sales, catapulting the brand to exceptional profitability and sustainability.
• Selected to shape and lead a comprehensive, companywide sales training program, designing brand-specific training, product knowledge material, and videos with an immediate positive impact across 1.5K+ team members nationally.
• Elevated Bedding segment to the fastest-growing producer, growing bedding revenue volume from 6% to up to 13% of overall sales volume within two years.
• Energized territory sales and productivity, growing territory from $4.9M to $10.2M (a 108.2% increase), raising revenue share to 23%, 47%, and over 60% respectively.
• Achieved and maintained #1 Territory Account Manager in the company until promoted to National Sale Director in 2015.

Regional Key Account Manager

Managed and grew a multi-state territory encompassing Texas, Louisiana, Mississippi, Alabama, and Northwestern Florida, leveraging deep industry relationships and connections to facilitate the high visibility launch of King Koil into the Rooms To Go sales force. Cultivated extensive, influential support for product line launch and positioning, negotiating placement across territory to optimize sales opportunities.

• Built and established brand through compelling product demonstration and knowledge training, spurring stellar sales outcomes and volumes through top-tier strategy.
• Outstripped sales projections through best-in-class sales strategy and execution, delivering 17% over first-year projections of $10M.
• Revolutionized operational strategy and training practices by formulating dynamic new tactical approaches and analyzing client business to uncover and exploit underutilized revenue opportunities, generating significant growth in revenue across the business.
• Catalyzed revenue growth of $18M across the region, driving year-over-year volume growth of up to 100% through innovative, groundbreaking tactics and action plans.

The Spring Air Company - Regional Key Account Manager

Aramark Uniform Services - Sales Manager & Corporate Trainer

Digital Solutions – Territory Sales Manager

West Virginia University - Sales Operation/Management | Collin College – Business Management | Canadian Valley Vo-tech - Automotive Collision Repair & Refinishing | Career Specific Continuing Education - GM Sales Training | Miller Heiman - Strategic Selling | Acclivus - Sales Negotiations Essentials - Sales Training | Dale Carnegie - Effective Sales Training | Sadler - Ziglar Top Performance Training | Zig Ziglar- Personal Development Training | Zig Ziglar - Coach Leadership Program