Principal Adobe Experience Platform (AEP) Architect - Apex 2000 [Infosys]
(2025-06 - 2026-05)
- Led AEP Web SDK (Alloy) and AEP Mobile SDK implementation and troubleshooting, standardizing event payload structures, DataStream configuration, validation workflows, and release QA for reliable analytics data capture.
- Designed and governed XDM schemas, datasets, identity namespaces, profile enabled configurations, and identityMap patterns supporting Adobe Analytics/CJA reporting, RTCDP segmentation, and cross channel profile stitching.
- Implemented and supported Adobe Target server side decisioning patterns through AEP Edge Network, validating decision requests, proposition responses, and consistent web/mobile experience delivery.
- Diagnosed and remediated JavaScript, Web SDK, and Edge Network data collection issues using browser DevTools, network tracing, AEP Debugger, payload inspection, and structured QA documentation.
- Built and maintained CJA Connections, Data Views, dashboards, validation views, and executive reporting used to investigate data integrity, attribution, and cross channel measurement discrepancies.
- Partnered with product, marketing, analytics, engineering, and QA teams in a continuous delivery environment to align business requirements, instrumentation, testing, and release readiness.
Sr. Adobe Analytics Engineer Manager - Publicis Sapient
(2024-02 - 2025-06)
- Defined and maintained AEP XDM schemas, datasets, event payload standards, and data layer requirements aligned to Web SDK collection, CJA reporting, RTCDP audiences, and Adobe Analytics measurement needs.
- Led enterprise tag migration and maintenance in Adobe Launch/AEP Data Collection, optimizing rule sequencing, library performance, environments, governance, and deployment controls.
- Developed event driven data layer standards for SPA implementations across modern front-end frameworks, enabling consistent Web SDK events, component tracking, and conversion measurement.
- Implemented and debugged Web SDK event collection and DataStream alignment using DevTools, AEP Debugger, network traces, and payload level validation.
- Operationalized RTCDP audience activation to paid media and downstream destinations, including segment qualification validation, identity checks, and delivery troubleshooting.
- Built CJA Connections, Data Views, metrics, dimensions, attribution ready workspaces, and system health dashboards across web, mobile, and offline sources.
- Established SDR documentation, naming standards, QA checklists, change control practices, and stakeholder review processes to improve data quality and reduce tracking defects.
Sr. Adobe Analytics Engineer Manager - 85Sixty
(2023-02 - 2024-02)
- Designed and deployed an AEP Edge Network analytics framework using Web SDK, JavaScript, AEM, and React, migrating legacy libraries to a standardized event model.
- Translated legacy Adobe Analytics variables, eVars, props, and events into XDM aligned payloads, schemas, datasets, and reporting structures.
- Configured datastreams and validated routing to AEP datasets across development, QA, and production environments.
- Implemented identityMap and namespace capture patterns within Web SDK payloads to support profile stitching, identity resolution, and cross device reporting.
- Authored comprehensive event driven data layer specifications for SPA behavior, user interactions, page views, component events, commerce events, and downstream analytics use cases.
- Integrated OneTrust consent logic to enforce regional opt in compliance for GDPR/CCPA and ensure Web SDK collection respected consent state.
- Supported Adobe Target A/B testing and personalization implementations, including activity QA, experience validation, and reporting alignment.
Sr. Adobe Analytics Solutions Architect - Centene
(2019-02 - 2023-02)
- Architected Adobe Analytics solutions for high traffic healthcare portals across ReactJS, AEM, and Java platforms, with attention to compliant data collection and scalable tagging patterns.
- Converted business requirements into SDRs, technical specifications, data layer requirements, Adobe Analytics variable maps, and QA/UAT validation plans.
- Standardized event driven data layers across enterprise web properties, reducing implementation time and improving consistency across releases.
- Created governance frameworks, automated QA protocols, and reporting validation processes that reduced data anomalies and improved confidence in analytics outputs.
- Designed Analysis Workspace dashboards and attribution models to measure acquisition, engagement, conversion, and digital experience performance.
Senior Analytics Implementation Specialist - Keystone Solutions
(2009-02 - 2019-01)
- Led enterprise Adobe Analytics implementations, AppMeasurement deployments, and migration from DTM to Adobe Launch across multiple client environments.
- Built custom Launch extensions, JavaScript tracking utilities, dynamic event tracking frameworks, and reusable implementation patterns for web analytics architectures.
- Designed and executed Adobe Target A/B and multivariate testing activities, aligning personalization strategy, tagging requirements, and reporting outcomes.
- Authored technical whitepapers, implementation standards, SDRs, and best-practice guides for analytics deployment and optimization.
- Analyzed campaign and site performance data to support conversion optimization, customer journey insights, and ROAS improvements.
Senior Software Developer - Discovery Channel
(2007-02 - 2009-02)
Interactive Content Developer - Vanguard Investment Group
(2006 - 2007)
Software Developer - Warner Brothers Music Group
(2005 - 2005)
Sr. Product Developer & Project Manager - IBM
(2004 - 2004)
Software Developer - Cisco Systems
(2003 - 2003)
