Haley Yeranossian

Graduate of Syracuse University with a background in agency work, as well as Partnership Activation in the professional sports industry.

New York Yankees, New York, NY

Manager, January 2022 - Present

• Manage a $21 million portfolio of 35+ corporate partnerships, including Bank of America, the organization’s largest and longest relationship 
• Partner relationships grew to include T-Mobile, Hess, Jim Beam Brands, State Farm, Constellation Brands and King’s Hawaiian
• Serve as the direct point of contact for clients to plan, activate events and process contract extensions 
• In charge of building and maintaining relationships with the players, both current and former
• Coordinate and execute all talent appearances and events, process talent payments 
• In-stadium and offsite game day events during entire 81-game season 
• Fulfill partner assets at all offseason events, including the annual Bad Boy Mowers Pinstripe Bowl
• Assist in hiring and training of additional Partnership Activation department members
• Coordinate with Stadium Operations to obtain all necessary approvals to plan and execute in-stadium events from start to finish
• Meet with partners regularly to maintain and grow relationships and provide partners with proactive ideas to achieve objectives

Senior Account Executive, December 2018 – December 2021

Eventive Marketing, New York, NY

Account Executive, July 2018 – November 2018

Octagon, Stamford, CT

Account Executive, March 2016 – July 2018

Direct Eats, Wilton, CT

Content Marketing Associate, July 2015-February 2016

INTERNSHIPS

TracyLocke, Wilton, CT

Intern, June 2014-August 2014

SYRACUSE UNIVERSITY, Martin J. Whitman School of Management, Syracuse, NY

Bachelor of Science, Major: Marketing Management; Minor: Psychology, May 2015