Hallie Hulst
Social Media Manager
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About
Creative and results-driven marketing professional with a passion for aesthetics, storytelling, and building community. I love creating visually engaging content that connects people and brings brands to life. Experienced in social media management, digital campaigns, and brand storytelling, I'm skilled at growing online presence, driving engagement, and crafting content that resonates.
I'm seeking a marketing or social media management role where I can combine creativity and data-driven strategy to help brands grow and foster meaningful connection online.
Experience
Graphic Designer + Social Media Strategist at Grand Rapids First (2025-01 – Present)
- Created and managed social media campaigns across Facebook and Instagram, boosting engagement and follower growth
- Created engaging photo, video, and graphic content to drive brand awareness and audience interaction
- Monitored analytics and community engagement to refine strategies and improve performance
Marketing Specialist at Omega Investments Group (2024-01 – 2025-12)
- Created and managed Facebook and Instagram campaigns to increase engagement and follower growth
- Designed digital and in-store marketing materials to improve brand visibility and consistency
- Built and maintained websites, optimizing user experience and brand alignment
- Collaborated with CEO to execute marketing initiatives and streamline operations
Social Media Manager at Socials Marketing (2021-01 – Present)
- Managed and grew Instagram, Facebook, and TikTok accounts for multiple businesses, scaling one brand from 1K to 6K followers in 2 months with Reels reaching 400K views
- Developed content calendars and strategies aligned with marketing goals
- Created and analyzed photo, video, and graphic content to increase engagement
Owner & Creative Director | Wedding Photographer at Hallie Hulst Photography (2021-01 – Present)
Founded and scaled photography business, managing branding, marketing, and client relations
- Founded and scaled photography business, managing branding, marketing, and client relations
- Developed and executed a social media strategy that consistently generated leads
- Produced high-quality photo, video, and graphic content for social and web platforms
- Managed contracts, vendors, and client experience for 30+ weddings
Photographer, Social Media Manager at Gospel City Church (2023-01 – 2024-12)
Photographer, Social Media Manager at Grounded Run Club (2025-01 – Present)
Education
Bachelor of Arts in Psychology – Grand Valley State University (2019-01 – 2023-12)
