Heather Ashley

Operational and business development leader with 15+ years of experience driving growth, scalability, and performance across healthcare staffing and healthcare operations. Known for building high-impact teams, optimizing workflows, and developing strategic workforce solutions that strengthen client partnerships and accelerate revenue. Currently leading healthcare market expansion at Manpower, delivering tailored staffing solutions for hospitals, clinics, and long-term care organizations.

Healthcare Solutions Manager at Manpower (2026-01 – Present)

• Lead healthcare market strategy and regional growth initiatives.
• Build and maintain executive-level relationships across hospitals, clinics, and LTC organizations.
• Conduct market analysis, forecasting, and competitive intelligence to guide strategy.
• Design customized clinical and non-clinical workforce solutions.
• Partner with Recruiting, Operations, Compliance, and Finance to ensure seamless delivery.
• Drive pipeline development through targeted outreach and account-based selling.
• Negotiate multi-site agreements and long-term contracts.

VP of Per Diem Staffing at StaffDNA (2023-01 – 2025-12-07)

• Directed operational strategy for the per diem staffing division.
• Built and led a high-performing operations team.
• Implemented workflow systems, KPI dashboards, and reporting tools.
• Partnered cross-functionally to scale operations.
• Achieved a 15% performance increase through KPI programs.
• Increased qualified healthcare talent by 35% in six months.

Chief Operating Officer at Horizon Healthcare Management (2015-02 – 2023-12)

• Oversaw end-to-end operations, onboarding, compliance, and documentation.
• Led a 35-person cross-functional team.
• Developed operational policies that improved productivity.
• Built reporting tools and KPIs for data-driven decisions.
• Managed forecasting, resource planning, and incident response.

Sr. Business Development Executive at Evansville Multi-Specialty Clinic (2009-02 – 2015-09)

• Drove 90% revenue growth through strategic B2B partnerships.
• Increased referrals by 25% and secured multi-million-dollar contracts.
• Improved internal processes based on client insights.
• Generated a 65% increase in new clients.

Bachelor of Health Services in Healthcare Administration – Columbia Southern University (2009 – 2012)