Heather Rider

Accomplished healthcare operations leader with more than 20 years of progressive experience across home care, senior living, assisted living, memory care, post-acute care, skilled nursing, business office management, care transitions, and healthcare administration. Proven success driving revenue growth, NOI improvement, census development, operational excellence, and team performance. Expertise in P&L management, business development, labor management, regulatory compliance, strategic planning, and leadership development.

Area Administrator at Brookdale Senior Living (2024-01 – Present)

Provide operational and financial leadership for six Brookdale At Home agencies with full P&L accountability.

• Drive revenue growth, service-hour expansion, census development, and NOI performance.
• Lead, coach, and develop agency leaders while ensuring regulatory compliance and quality outcomes.

Operations Specialist at Brookdale Senior Living (2022-01 – 2024-01)

• Stabilized transitioning communities, improved compliance, strengthened staffing, and enhanced operational performance.

Manager at Brookdale At Home (2022-01 – 2022-12)

• Managed daily operations, staffing, budgeting, customer satisfaction, and service growth initiatives.

Director of Care Transitions at Sava Senior Care (2019-01 – 2022-12)

• Developed referral relationships with hospitals, physicians, case managers, and community partners.
• Served as liaison between referral sources, patients, families, and facility leadership.
• Sales Partner of the Year in 2020 and 2021.

Clinical Liaison / Marketing Director at Concordia Care (2017-01 – 2019-12)

• Managed referral development and community outreach efforts.
• Collaborated with hospitals, physicians, discharge planners, and case managers.
• Achieved 100% occupancy within 90 days through strategic marketing and relationship development.

Business Office Manager at Post-Acute / Skilled Nursing Facilities (2003-01 – 2012-12)

• Directed billing, collections, accounts receivable, resident trust accounts, and financial reporting.
• Managed Medicare, Medicaid, and insurance reimbursement processes.
• Improved cash flow and supported census growth through effective revenue cycle management.

Bachelor of Business Administration in Healthcare Administration – South College