Heather Rider
Area Administrator
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About
Accomplished healthcare operations leader with more than 20 years of progressive experience across home care, senior living, assisted living, memory care, post-acute care, skilled nursing, business office management, care transitions, and healthcare administration. Proven success driving revenue growth, NOI improvement, census development, operational excellence, and team performance. Expertise in P&L management, business development, labor management, regulatory compliance, strategic planning, and leadership development.
Experience
Area Administrator at Brookdale Senior Living (2024-01 – Present)
Provide operational and financial leadership for six Brookdale At Home agencies with full P&L accountability.
- Drive revenue growth, service-hour expansion, census development, and NOI performance.
- Lead, coach, and develop agency leaders while ensuring regulatory compliance and quality outcomes.
Operations Specialist at Brookdale Senior Living (2022-01 – 2024-01)
- Stabilized transitioning communities, improved compliance, strengthened staffing, and enhanced operational performance.
Manager at Brookdale At Home (2022-01 – 2022-12)
- Managed daily operations, staffing, budgeting, customer satisfaction, and service growth initiatives.
Director of Care Transitions at Sava Senior Care (2019-01 – 2022-12)
- Developed referral relationships with hospitals, physicians, case managers, and community partners.
- Served as liaison between referral sources, patients, families, and facility leadership.
- Sales Partner of the Year in 2020 and 2021.
Clinical Liaison / Marketing Director at Concordia Care (2017-01 – 2019-12)
- Managed referral development and community outreach efforts.
- Collaborated with hospitals, physicians, discharge planners, and case managers.
- Achieved 100% occupancy within 90 days through strategic marketing and relationship development.
Business Office Manager at Post-Acute / Skilled Nursing Facilities (2003-01 – 2012-12)
- Directed billing, collections, accounts receivable, resident trust accounts, and financial reporting.
- Managed Medicare, Medicaid, and insurance reimbursement processes.
- Improved cash flow and supported census growth through effective revenue cycle management.
Education
Bachelor of Business Administration in Healthcare Administration – South College
