Heide Byun

Relationship-driven sales and operations leader with 20 years of experience growing revenue, developing clients, leading multi-location teams, and executing events and marketing initiatives. Brings the responsiveness, discretion, market awareness, follow-through, and high-touch service essential to luxury real estate, property marketing, investor relations, and real estate operations. Track record includes 15% regional revenue growth, 20% event-driven revenue growth, and 50% first-quarter sales growth.

Regional Sales Manager, International Menswear Brand - Sayki - Northeast Region

(2024-05 - 2026-04)

• Increased regional revenue 15% while directing sales operations, client development, staffing, and execution across a multi-state portfolio of up to 6 locations.
• Used market, conversion, SPH, UPT, labor, and weekly sales data to identify opportunities, prioritize action plans, and improve location-level performance.
• Recruited, trained, and coached managers and sales teams while maintaining premium service standards for discerning clientele.

Assistant Account Executive / Events Lead - Arista - New York, NY

(2022-07 - 2024-05)

• Increased event-driven revenue 20% by building prospect pipelines, cultivating client relationships, and converting targeted events into business opportunities.
• Managed end-to-end client events, including outreach, marketing, venue sourcing, meeting coordination, execution, and follow-up.

Proprietor - ESSEN - New York, NY

(2014-09 - 2022-05)

• Achieved 50% first-quarter sales growth by expanding catering and retail channels, deepening account relationships, and identifying new revenue opportunities.
• Owned P&L-minded operations for 7+ years, including business development, negotiations, vendors, client service, process improvement, and daily execution.

Manager / Sales Director - Shoe Thief - New York, NY

(2010-01 - 2014-09)

• Managed nearly 5 years of consultative sales, purchasing, vendor negotiations, customer retention, and profitability while helping launch the business's online retail channel.

Business and Sales Development - Skylar + Elliot - New York, NY

(2006-05 - 2009-12)

• Created revenue opportunities for overstock inventory through relationship-based prospecting, strategic sales partnerships, and event marketing over 3+ years.

BBA - Marketing and Fashion Merchandising - Parsons School of Design

Coursework - feature writing, anchoring, interviewing, reporting, and television - NYU School of Broadcasting and Journalism