Ian Hernandez

Multilingual brand ambassador and field marketing professional with hands-on experience representing premium beverage, wellness, telecommunications, and lifestyle brands at high-visibility sports, music, cultural, and community events. Skilled in consumer engagement, product education, brand storytelling, sampling, product launches, field-team leadership, and on-site activation execution. Brings 5+ years of global corporate operations experience, adding disciplined project coordination, stakeholder management, attention to detail, and reliable performance in fast-paced environments.

Fluent in English, Spanish, and Italian.

Brand Ambassador & Field Marketing Manager - Miami, FL

(2024)

Lead premium brand activations and field marketing initiatives across high-profile events, managing teams, client relationships, and the end-to-end consumer experience.

• Lead and supervise brand ambassador teams during large-scale activations, providing on-site direction and maintaining consistent execution.
• Manage staffing, event logistics, consumer flow, setup coordination, and real-time problem-solving to support seamless campaign delivery.
• Engage diverse audiences through product education, sampling, interactive experiences, and brand storytelling tailored to each campaign.
• Partner with clients, event organizers, venues, and field stakeholders to protect premium brand standards and deliver a polished guest experience.
• Execute product launches and promotional campaigns across sports, music, lifestyle, and community environments throughout the Miami market.
• Selected brands: GT's Kombucha | Bacardi | Havana Club | AIR Water | Santa Teresa Rum | Cervecería La Tropical | Casazar Tequila | Total Wireless
• Selected events: Miami Open | Formula 1 Miami Grand Prix | Ultra Music Festival | FIFA World Cup Events | Miami Pride Weekend

Trade Compliance Operations Export Specialist - Cargill - Miami, FL

(2021)

Support global trade operations in a highly regulated environment, combining detailed execution with cross-functional coordination and stakeholder service.

• Coordinate time-sensitive workflows across logistics, operations, transportation, and business teams to keep international activities moving accurately and efficiently.
• Manage detailed documentation, commercial records, and process tracking with a high level of accuracy and accountability.
• Build productive relationships with domestic and international stakeholders and external service providers to resolve issues and maintain smooth execution.
• Support audits, investigations, corrective actions, and process improvements while communicating requirements clearly across business functions.

Certified Personal Trainer - Sweat 440 South Miami

(2026 - 2026)

• Deliver personalized coaching experiences focused on client performance, motivation, and goal achievement.
• Build strong client relationships through attentive service, clear communication, and an individualized approach that supports retention.
• Adapt communication to different personalities and needs while maintaining an energetic, professional, and customer-centered presence.

Bachelor of Laws (LLB) - European University of Madrid