Isabelle Substanley
Style Advisor
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About
Versatile professional with a Bachelor of Fine Arts in Fashion Styling and a track record spanning luxury retail, freelance fashion styling, and long-term household and family support. Builds trust quickly, works independently, and translates client or family needs into thoughtful, well-organized outcomes. Known for warmth, discretion, sharp attention to detail, and the follow-through to see a project or a family's day-to-day through to completion.
Experience
Style Advisor - Aritzia - Indianapolis, IN Keystone Fashion Mall
(2023-12 - 2026-08)
- Cultivate a loyal, high-value clientele through personalized styling sessions, regularly guiding purchases exceeding $3,000 by building outfits and capsule wardrobes clients can wear confidently in multiple ways.
- Build long-term client relationships grounded in trust and genuine styling expertise, earning repeat business and direct requests for personal styling appointments by name.
- Style clients for special events and everyday wardrobe-building, translating individual taste, body type, and lifestyle into cohesive, versatile looks.
- Drive incremental revenue through thoughtful cross-selling and upselling rooted in authentic styling advice rather than transactional selling.
- Recognized by returning clients and fashion bloggers for a warm, intuitive styling approach and deep product and trend knowledge.
- Support the Atelier styling suite and daily store operations — fitting rooms, opening and closing procedures, restocking, and checkout — ensuring a seamless, elevated experience from arrival to purchase.
- Create memorable luxury shopping experiences that help clients feel confident while building wardrobes designed for lasting, repeat wear.
Freelance Fashion Stylist - Self-Employed - Indianapolis, IN
(2019)
- Provide end-to-end styling services across editorial, commercial, menswear, and womenswear projects, from initial concept through final production.
- Lead creative concept development and build mood boards that translate a client's or publication's vision into a clear, cohesive visual direction.
- Coordinate the full production ecosystem for photoshoots — photographers, hair and makeup artists, models, and locations — to deliver polished results on time and within scope.
- Manage wardrobe planning, sourcing, and edits for editorial shoots and private clients alike, curating pieces aligned to brand identity or personal style.
- Offer personal shopping and one-on-one styling consultations, helping individual clients define and execute a wardrobe strategy suited to their goals, lifestyle, and budget.
- Handle production logistics independently — scheduling, vendor coordination, and on-set problem-solving — to keep shoots running smoothly.
Family Assistant / Household Support - Hamilton County, IN
(2019)
Multiple long-term, part-time family engagements
- Provide dedicated, long-term part-time support to families throughout Hamilton County, caring for children ranging from infancy through age nine, with a maximum of two children at a time.
- Manage daily routines including school schedules, homework assistance, activities, appointments, and consistent bedtime routines, giving parents reliable, consistent support.
- Oversee day-to-day household operations — meal preparation, laundry, closet organization, household inventory, and errands — keeping homes running smoothly.
- Provide overnight house-sitting and pet-sitting along with full pet care, giving families peace of mind while traveling.
- Manage family calendars, coordinate travel logistics, and liaise with household vendors, functioning as a trusted operational partner rather than occasional help.
- Trusted to operate independently and exercise sound judgment; consistently recognized by families for exceptional organization and reliability.
Server - Full-Service Restaurant - Indianapolis, IN
- Delivered high-volume, multitasking customer service while maintaining a professional, polished guest experience.
- Built rapport with regular guests, contributing to repeat visits and positive word of mouth.
Education
Bachelor of Fine Arts - Fashion Styling - Academy of Art University (2022)